2017 Boat Show Schedule

Winter Boat Show Season is upon us and ShoreMaster dealers all across the Unites States and Canada couldn’t be more excited for the opportunity to get out and visit with all of our customers. It’s one of our favorite times of year – second only to when we actually get to be on the water in the Summer.

If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you!



January 6th – January 8th – Denver Boat Show – Colorado Convention Center in Denver, CO

January 11th – January 15th – Portland Boat Show – Portland Expo Center in Portland, OR

January 12th – January 16th – Cleveland (Mid-America) Boat Show – I-X Center in Cleveland, OH

January 12th – January 15th – Atlanta Boat Show – Georgia World Congress Center in Atlanta, GA

January 12th – January 15th – St. Paul Sportsmen’s Show – Saint Paul River Centre in St. Paul, MN

January 13th – January 15th – Kearney Hone and Builders Show – Buffalo County Fairgrounds in Kearney, NE

January 19th – January 22nd – Birmingham Boat Show – Birmingham Jefferson Civic Center in Birmingham, AL

January 19th – January 22nd – Kansas City Boat Show & Sportshow – Bartle Hall in Kansas City, MO

January 19th – January 22nd – Minneapolis Boat Show -Minneapolis Convention Center in Minneapolis, MN

January 19th – January 22nd – Nashville Boat Show – Music City Center in Nashville, TN

January 20th – January 29th – Toronto International Boat Show – Enercare Centre in Toronto, Ontario

January 20th – January 22nd – Fredericksburg Boat Show – Fredericksburg Expo & Conference Center in Fredericksburg, VA

January 20th – January 22nd – Grand Island Home and Builders Show – Pinnacle Bank Expo in Grand Island, NE

January 22nd – January 29th – Milwaukee Boat Show – Expo Center at State Fair Park in Milwaukee, WI

January 26th – January 29th – St. Louis Boat & Sports Show – America’s Center & The Dome in St. Louis, MO

January 25th – January 29th – Louisville Boat Show – Kentucky Exposition Center in Louisville, KY

January 27th – February 4th – Seattle Boat Show – CenturyLink Field Event Center in Seattle, WA

January 27th – January 29th – Fargo Boat and Marine Products Show – FargoDome in Fargo, ND

January 28th – February 4th – Spokane Boat Show – Spokane County Fair & Expo Center in Spokane, WA



February 3rd – February 5th – Nebraska Boat, Sport & Travel Show – Lancaster Event Center in Lincoln, NE

February 3rd – February 5th – Providence Boat Show – Rhode Island Convention Center in Providence, RI

February 4th – February 7th – Chattanooga Boat Show – Chattanooga Convention Center in Chattanooga, TN

February 9th – February 12th – Calgary Boat and Sportsmen’s Show – BMO Centre, Stampede Park in Calgary, AB

February 9th – February 12th – Halifax Boat Show – Halifax Exhibition Centre in Halifax, NS

February 9th – February 12th – Hartford Boat Show – Connecticut Convention Center in Hartford, CT

February 9th – February 12th – Mid-Atlantic Boat Show – Charlotte Convention Center in Charlotte, NC

February 10th – February 12th – Kalispell Boat Show – Flathead County Fairgrounds in Kalispell MT,

February 10th – February 12th – Lake Home & Cabin Show – Minneapolis Convention Center in Minneapolis, MN

February 11th – February 19th – New England Boat Show – Boston Convention & Exhibition Center in Boston, MA

February 15th – February 19th – Duluth Boat, Sports and Travel Show – Duluth Entertainment Convention Center in Duluth, MN

February 15th – February 19th – Grand Rapids Boat Show – Devos Place, Grand Rapids, MI

February 16th – February 19th – Central New York (CNY) Winter Boat Show – NYS Fairgrounds in Syracuse, NY

February 16th – February 19th – New Jersey Boat Sale & Expo – NJ Convention & Expo Center in Edison, NJ

February 17th – February 26th – Indianapolis Boat, Sport & Travel Show – Indiana State Fairgrounds in Indianapolis, IN

February 17th  – February 19th – Central Wisconsin Sports Show – Central Wisconsin Convention & Expo Center in Wausau, WI

February 23rd  – February 26th – Omaha Boat Sports and Travel Show – CenturyLink Center Omaha in Omaha, NE

February 24th  – February 26th – Wisconsin Fishing Show – Alliant Energy Center Expo Hall in Madison, WI



March 1st – March 5th – Atlantic City Boat Show – Atlantic City Convention Center in Atlantic City, NJ

March 2nd – March 5th – Portland Boat Show – Portland Sports Complex in Portland, ME

March 2nd – March 5th – Fargo Sportsmen’s Boat, Camping and Vacation Show – FargoDome in Fargo, ND

March 2nd – March 5th – Saskatoon Sport & Leisure Show – Prairieland Park in Saskatoon, SK

March 2nd – March 5th – Winnipeg Boat Show – RBC Convention Centre in Winnipeg, MB

March 3rd – March 5th – Vermont State Boat & Marine Show – Champlian Valley Expo in Essex, VT

March 10th – March 12th – Eastern Marine Sportsmen’s Show – New Balance Field House in Orono, ME

March 10th – March 12th – Augusta Boat Show – Augusta Civic Center in Augusta, ME

March 9th – March 12th – Knoxville Boat Show – Knoxvillw Convention Center in Knoxville, TN

March 9th – March 12th – Tacoma Puget Sound Boat Show – Tacoma Dome in Tacoma, WA

March 10th – March 12th – National Capital Boat Show – Dulles Expo Center in Chantilly, VA

March 10th – March 12th – Philly Boat Show – Greater Philadelphia Expo Center in Philadelphia, PA

March 16th- March 19th – Edmonton Boat & Sportsmen’s Show – The Edmonton Expo Centre, Northlands Park in Edmonton, Alberta

March 17th – March 19th – Bangor Boat Show – Cross Center in Bangor, ME

March 17th – March 19th – Wisconsin Sport Show – Menards Conference Center at Old Mill Plaza in Eau Claire, WI

March 17th – March 19th – Worcester Boat Show –  DCU Center in Worcester, MA

March 23rd – March 26th – Northwest Sportshow – Minneapolis Convention Center in Minneapolis, MN

March 31st – April 2nd – Bemidji Jaycees Annual Home, Sport & Travel Show – Sanford Center in Bemidji, MN

March 31st – April 2nd – Cottage Life – The International Centre in Mississauga, ON

March 31st – April 2nd – Great Upstate Boat Show – Adirondack Sports Complex in QueenBury, NY



April 1st – April 3rd – The State of Maine Sportsman Show – Augusta Civic Center in Augusta, ME

April 8th – April 10th – 1000 Islands Clayton Spring Boat Show – Cerow Recreation Park Arena in Clayton, NY

April 21st – April 23rd -Fairbanks Outdoor Show – Carlson Center in Fairbanks, AK


Milwaukee 2015Winter Boat Show Season is upon us and ShoreMaster dealers all across the Unites States and Canada couldn’t be more excited for the opportunity to get out and visit with all of our customers. It’s one of our favorite times of year – second only to when we actually get to be on the water in the Summer.

If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you!

January 2016

7th – 10th: Toronto International Boat Show; Nashville Boat Shows; Ohio RV & Boat Show, Denver Boat Show

14th – 17th: Toronto International Boat Show, Ohio RV & Boat Show; Milwaukee Boat Show, St. Paul Boat, Camping and Vacation Show, Portland Boat Show, Cleveland Mid-America Boat Show; Atlanta Boat Show

21st – 24th: Milwaukee Boat Show; Birmingham Boat Show; Kansas City Boat Show & Sportshow; Minneapolis Boat Show; Moncton Workboat Show; Bemidji Boat Show

28th – 31st: Louisville Boat Show; Hartford Boat Show; Seattle Boat Show; Fargo Boat and Marine Products Show; Nebraska Boat, Sport & Travel Show; Rochester Boat Show

February 2016

4th – 7th: Seattle Boat Show; Calgary Boat and Sportsman’s Show; Providence Boat Show; St. Cloud Sport Show; Atlantic City Boat Show

12th – 14th: Chattanooga Boat Show; New England Boat Show

18th – 21st: Duluth Boat, Sports, and Travel Show; New England Boat Show; Grand Rapids Boat Show; Central New York Winter Boat Show; Halifax Boat Show; Green Bay WBAY-TV Boat Show; Indianapolis Boat, Sport & Travel Show; Omaha Boat Sports & Travel Show; Minneapolis Lake Home & Cabin Show; Central Wisconsin Sports Show; New Jersey Boat Sale & Expo

25th – 28th: St. Louis Boat & Sports Show; Madison Fishing Show; Indianapolis Boat, Sport & Travel Show

March 2016

3rd – 6th: Fargo Sportsmen’s Boat, Camping, and Vacation Show; Vermont State Boat & Marine Show, The Portland Boat Show (Portland, Maine)

10th – 13th: Edmonton Boat & Sportsmen’s Show; Knoxville Boat Show; National Capital Boat Show; Worcester Boat Show, Augusta Boat Show, Eastern Maine Sportsman Show

17th – 20th: Tacoma Puget Sound Boat Show; Wisconsin Sport Show, Bangor Boat Show

April 2016

1st – 3rd: Minneapolis Northwest Sport Show; Bemidji Jaycees Home Show; Toronto Cottage Life Show; NY Great Upstate Boat Show, State of Maine Sportsman Show

22nd – 24th: Fairbanks Outdoor Show


butchs boats

ShoreMaster is excited to announce the addition of Butch’s Boats and Power Sports to the ShoreMaster dealer network. Located in Barnesville, MN. Butch’s Boats and Power Sports has been in business since 1975.

Butch Lemke, owner and operator, has a lot of knowledge of the marine industry and a passion that ensures all of his customers are taken care of. Butch started racing snowmobiles for a boat dealership growing up and has been working in the marine industry ever since.

Besides ShoreMaster’s premium waterfront products Butch’s also sells Weeres pontoons, MirroCraft boats, outboards, and a full line of Husqvarna Lawn Care Equipment. They also has a service department to make sure that customers get the service they need to keep them happy and on the water.

Butch’s Boats and Power Sports has 3rd and 4th generations customers that keep coming back year after year. Seeing customers satisfied with their products is what makes Butch proud of his business, “I believe the person you choose to do business with is as important as the brand you choose.”

To learn more about Butch’s and their lineup of premium products, check out their website at www.butchsboats.com.

ShoreMaster, LLC is a premier manufacturer of waterfront equipment, specifically docks and boat lifts. ShoreMaster, LLC continues to grow their dealer network –working to provide their customers with the very best waterfront experience available.

ShoreMaster Dealers Excited for Upcoming Boat Shows

The 2015 Boat Show Season is upon and ShoreMaster dealers couldn’t be more excited at the opportunity to get out and visit with all of our consumers and users. If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for awhile – be sure to visit your local ShoreMaster dealer and one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you!


January 2015

16-18th – Milwaukee, WI; Cleveland, OH; Toronto, Canada; Cincinnati, OH

23-25th – Milwaukee, WI; Cincinnati, OH; Kansas City, MO; Minneapolis, MN; Seattle, WA; Fargo, ND; Birmingham, AL

30- Feb 1 – Spokane, WA; Lincoln, NE; Rochester, NY, Seattle, WA


February 2015

6-8th – Spokane, WA; Calgary, Canada; Topeka, KS; Dallas, TX; Harford, CT; Lincoln, NE

13-15th – Syracuse, NY; Fort Wayne, IN; Rockford, IL; Kalispell, MT; Boston, MA

20-22nd – Grand Rapids, MI; Omaha, NE; Indianapolis, IN; Boston, MA; Duluth, MN; Omaha, NE

27- Mar 1 – Hot Spring, AR; Madison, WI; Indianapolis, IN


March 2015

6-8th – St Louis, MO, Saskatoon, Canada; Fargo, ND; Winnipeg, Canada; Orono, ME; Essex, VT; Portland, ME

13-15th – Edmonton, Canada; Novi, MI; Augusta, ME; Worcester, MA; Minot, ND

20-22nd – Bangor, ME; Eau Claire, MN

27-29th – Minneapolis, MN; Toronto, Canada; Augusta, ME; Queensbury, NY


ShoreMaster Welcomes Hayward Bait & Bottle Shoppe as New Dealer

Hayward Bait & Bottle Shoppe ShoreMasterWhen it comes to replenishing your supplies for the weekend, or even for a lifetime on the lake, most people prefer the convenience of a “one stop shop”. Just off of Highway 63 in Hayward Wisconsin you’ll find an excellent example of one stop shopping. Hayward bait and tackle offers recreational boaters, fishermen, and waterfront property owners the full Northern Wisconsin experience, from their complete supply of bait and tackle, including their own farm raised bait direct from their 2300 square foot bait hatchery, Hayward Bait & Bottle Shoppe Hatchery_2 ShoreMasterto their full service Bottle Shoppe featuring a full selection of liquor, to their recently added premium ShoreMaster docks, boat lifts and accessories. Hayward Bait & Bottle Shoppe truly embraces all things waterfront in Northern Wisconsin.


The recent addition of ShoreMaster’s premium waterfront equipment makes Hayward Bait & Bottle Shoppe a destination for customers from Reed Lake, Mud Lake, Callahan Lake, Round Lake, Crane Lake, and Rice Lake and beyond. Now, lakeshore property owners looking for docks and lifts near Hayward, WI can find premium ShoreMaster docks and Lifts with the excellent customer service and friendly attitude that Hayward Bait & Bottle Shoppe has been known to consistently provide for over 50 years.
Hayward Bait & Bottle Shoppe recently completed an onsite training session with their ShoreMaster Sales Manager, Aaron Nyhus, which focused on product features and benefits training, assembly and installation, and a focus on the retail aspect of marketing a premium brand of waterfront equipment like ShoreMaster.
Hayward Bait & Bottle Shoppe ShoreMaster RS4 in officeOn Saturday, May 10th, Hayward Bait & Bottle Shoppe held an open house, and from everyone at ShoreMaster, we’d like to congratulate them on the sale of their first dock system!
For more information on Hayward Bait & Bottle Shoppe, please check out their website at www.haywardbait.com

When It Comes to Satisfying In-Season Dealer and Customer Demand, ShoreMaster Thinks Bigger

When It Comes to Satisfying In-Season Demand, We Think Bigger

ShoreMaster Floor Plan FinancingShoreMaster’s Floor Plan Finance program means your authorized ShoreMaster dealer will always have the right amount of inventory in stock, at the right time so you’ll always be able to count on them to deliver the right ShoreMaster product when you need it.

No other waterfront equipment manufacturer offers a floor plan finance program that benefits its dealers and it’s users like ShoreMaster. Dealers get the benefit of flooring the right mix of products at the right times to satisfy their historic and forecasted inventory levels which translates to less waiting time and faster transaction times for customers looking to purchase a new, premium ShoreMaster dock or boat lift. ShoreMaster’s floor plan financing also means that dealers are able to stock a wider selection of ShoreMaster product options which is great news for the customer, because there is less potential that the customer will have to wait for the dealer’s next shipment from the factory to get the exact dock or boat lift with the exact options that they want. If, for some reason, your ShoreMaster dealer doesn’t have your exact model, or style of dock or boat lift in stock, you can always count on ShoreMaster to maintain appropriate levels of inventory at the factory. This means that even in-season, or late in the season, ShoreMaster can get your dealer exactly what you need quickly, even when other dock and boat lift manufacturers have stopped producing waterfront equipment for the summer.

ShoreMaster’s floor plan financing option for dealers is just another reason to trust ShoreMaster, because when it comes to satisfying in-season demand for dealers and customers, We Think Bigger.

ShoreMaster Offers Extended Customer Service Hours

Jerry Buchholz, ShoreMaster Customer ServiceWith the warmer weather comes an opportunity to for ShoreMaster to serve you better than anyone else in the dock and lift industry. Whether you’re a ShoreMaster dealer, distributor, or a waterfront property owner looking for more information on new or existing ShoreMaster products, ShoreMaster wants to help. We’ve recently extended our customer service hours in order to ensure that a member of our industry-leading customer service team is available to help you no matter where, or when you are calling from in the United States and Canada.  


ShoreMaster’s Customer Service team is now available from 7:00 AM to 6:00 PM central time, Monday – Friday, and we are happily available to help you out from 8:00 AM to 3:00 PM on Saturdays.

There’s more than one reason that ShoreMaster is the best business opportunity in the waterfront equipment industry, and it’s no coincidence that many thousands waterfront property owners consistently choose ShoreMaster brand docks, boat lifts, and accessories over any other brand.  We like to think it’s because we care more than anyone else, but that’s just one of many reasons.

Who would have ever thought that a Dock and Lift Company would do so much for their customers?

Original-SM-LogoCustomer Focused | Market Driven | Great People

Boat Shows This Weekend | March 28th – 30th

Boat Shows This WeekendNow that it’s officially Springtime, you know that warm weather is just around the corner, the snow is melting, the ice on the lake is getting darker, and you are seriously itching to get out on the water for some summer relaxation. You won’t find a better place to take in all that the outdoors, fishing, boating, dock and lift, and lake cabin/home improvement industries has to offer than at a boat or sport show. You know exactly what you need to get done on that first trip to the cabin this year, you also know exactly what kind of accessories you want to add to your boat to make it fish ready this year, perhaps you need a new pontoon, or maybe you’re exploring your options to upgrade your old wooden dock to a new light-weight aluminum dock system with maintenance free decking. The best place to find all of this, and spend some time with the family this weekend is at your nearest boat, sport, or travel show. But you’ll need to hurry, the season for planning and exploring by visiting a boat show is nearly over, because in just a couple of weeks, it’ll be the season for doing…all the things you love to do at the lake.

To help you find a show this weekend, below is a list of shows where you can find a smart, professional ShoreMaster dealer that can help you select one of ShoreMaster’s new pontoon lifts for your new pontoon, or, they can help you find the right ShoreMaster dock system, while helping you pick from ShoreMaster’s eight decking options (that’s more decking options than you’ll find anywhere else)!

Northwest Sportshow

About The Show:

Whether you’re an avid outdoorsman or are just looking for a way to escape winter for the day, the Progressive® Insurance Northwest Sportshow is YOUR show! This annual 5-day event turns the Minneapolis Convention Center into a one-stop marketplace for outdoor fun— the best place to see and buy everything you need for your outdoor adventures! See and board hundreds of boats and explore the latest model RVs. Find gear and accessories for every outdoor activity imaginable, from boating, fishing and hunting to RVing, camping and more. Visit outfitters and resorts to plan your next trip or book a vacation, too. There’s really no better place to shop, compare and save!

Website: http://www.northwestsportshow.com/

ShoreMaster Dealers Exhibiting:

Marine Dock and LiftMarine Dock & Lift

410 Grand Ave (Hwy 8)
P.O. Box 308
Center City MN 55012

P: 651-257-4265
F: 651-257-4149

Booth: 1702B


LaCanne’s Marine, Inc.

19860 Roberds Lake Blvd.
Faribault MN 55021

P: (507) 334-6415
F: (507) 334-3371

Booth: 2001
Booth: 2101B
Booth: 103A
Booth: 28


The Spring Cottage Life Show

About The Show:

Meet more than 500 exhibitors showing boats, docks, builders, contractors, innovative building products, green solutions, decor and style, arts and crafts, food and entertaining, water toys and more.

Website: http://cottagelife.com/shows

ATL Distributing Dealer’s Exhibiting ShoreMaster Products

RDR Marine

Serving Lake Simcoe, Simcoe County, and surrounding cottage country areas.

CALL US: 705-487-5995ATL Spring Cottage Booth

EMAIL US: info@rdrmarine.com


Huntsville Marine

373 Highway 60 East
Huntsville, ON P1H 1B5

Phone: 888-295-0972



Anstruther Lake Marina

23 Fire Route 63, ON, Canada

Phone: 1-705-656-4783



Dalrymple Docks

3516 Kirkfield Rd,

Kawartha Lakes, ON L0K 1W0




The Great Upstate Boat Show

About The Show:

Great Upstate NY ShowSome of the best memories are created on the water and if you’ve been thinking about buying a boat or trading up to a newer model, you don’t want to miss the 9th Annual Great Upstate Boat Show at Adirondack Sports Complex in Queensbury – it’s the 6 best days of the year to SAVE!

The leading dealers and lifestyle boating vendors throughout the Northeast will be showcasing the latest boats and boating lifestyle accessories for you to check out, all in one convenient location.

Website: http://thegreatupstateboatshow.com/

ShoreMaster Dealers Exhibiting:

Loon Lake Marina

(518) 494-3410

47 Marina Road

Chestertown, NY 12817



Schroon Lake Marina

(518) 532-7884

31 Marina Road

Schroon Lake , NY 12870



Lake Region Boat and RV Show

Burdick Arena

North End of College Drive

Devils lake, ND 58301

See BOATS, RV’S, and Lawn and garden equipment all in one location this weekend in Devil’s Lake, ND.

ShoreMaster Dealers Exhibiting:

Blakes MarineBlakes Marine Devils Lake Show

434 Hwy 2 West
Devils Lake, ND 5830

W: 701-662-6655
F: 701-662-3020

Website: http://www.blakesmarine.com/

Premium Dock and Lift Service Does Exist, You Just Need A ShoreMaster Dealer

Some might argue that premium service is hard to find in the dock and lift industry. To that, we say that it’s likely you haven’t visited an authorized ShoreMaster dealer yet.

What Drives A ShoreMaster Dealer To Success?

There’s an underlying reason that ShoreMaster dealers are known to be among the best in the dock and lift industry. The common thread among every authorized ShoreMaster dealer is the resolute dedication to provide only the highest quality dock and lift products from a well known and trusted brand that also offers superior customer service. This common thread creates the fabric of the ShoreMaster Dealer network. It’s what drive many of our dealers to success and it’s also what they seek in a dock and lift manufacturer.

Prososki All Care Front LawnA great example of this dedication to high quality products and superior customer service is award-winning ShoreMaster dealer Prososki All Care Service LLC, located in Pine River, MN. Prososki All Care delivers an unmatched, premium customer experience, and has since opening in 2005.

Why ShoreMaster?


RS4 IPE Decking Black Canopy 4After making the decision to provide only the highest quality docks and boat lifts, and superior customer service, Prososki All Care Service choose ShoreMaster because that’s exactly what ShoreMaster provides to it’s dealers.

Visit Prososki All Care online at http://www.prososkiallcare.com/

If you’ve considered adding an industry leading waterfront equipment brand to your business you can get more information by visiting our Become A Dealer Page Online.

Why Premium Boat Dealers Should Add ShoreMaster Docks and Lifts to Spur Dealership Growth

Lake Region Repair, Inc. National Capital Boat ShowA logical consideration for growth-minded marine dealerships looking to grow their revenue or expand their business is deciding whether or not to add another boat brand to their existing product mix. The decision to add a new boat brand to the existing product mix is one that marine dealerships do not take lightly; considerations need to be made at every level of the decision process from space requirements; both on the lot and in the show room, to marketing impact, sales training, advertising, promotions, to market perception, accounting integration and more. Adding another boat brand may have some merit for a marine dealership that is currently offering top-of-the-line boat brands, yet feels they might be missing out on some of the mid-level, or entry level recreational boating customers that their competitors are currently capturing. However, the biggest difficulty that these high quality boat dealerships need to overcome is that of perception. When a market recognized premium marine dealership makes the decision to take on an entry-level boat brand, what happens to that dealership’s premium status in the eyes of their boating customers and prospects? The answer is purely speculation, and will vary from dealership to dealership. One way that some premium marine dealerships have been able to increase dealership sales without diluting sales of their existing boat brands, and without risking their dealership’s premium status in the eyes of their respective geographic markets, is by adding a premium side-line brand that is closely associated with recreational boating, but not a direct part of it. ShoreMaster’s premium line of docks and boat lifts, and their related accessories fit this persona nicely. It’s no secret that ShoreMaster offers the best business opportunity in the marine industry by providing it’s dealers with access to the most comprehensive floor plan arrangement, the best customer service, training, and some of the highest quality products in the dock and lift industry.

ShoreMaster Offers Floor Plan Financing For Docks and Boat Lifts

“ShoreMaster essentially invented the floor plan program for the waterfront equipment industry back in 1985”

The best boat and marine dealerships are well versed in how dealer floor plan programs can work to help grow their business by ensuring that the dealership always has the right products in stock, and on the show floor at the right time. When managed properly, floor plan programs help marine dealerships manage their cash flow and grow their sales. ShoreMaster essentially invented the floor plan program for the waterfront equipment industry back in 1985, and today ShoreMaster continues to offer extremely competitive, and perhaps the only floor plan programs in the industry. ShoreMaster’s floor plan programs help our dealers grow their business, manage their cash flow, and make it extremely easy to have the right product mix on the showroom floor at the right time. ShoreMaster offers multiple discount structures and payment terms so that dealers can match their business needs with the right ShoreMaster dealer program.

ShoreMaster Customer Service Is Regarded As Industry Best

“Providing a premium experience for our dealers and consumers is critical to the success of ShoreMaster and its dealer network and is one of the reasons that we invest so heavily in both the human and technological aspects of customer service.”

To some dock and lift manufacturers, an investment in customer service means adding a part-time, temporary employee for a couple of months, in-season, to handle the increased call volume of their potentially unsatisfied customers. ShoreMaster, on the other hand, has consistently invested in both the human aspect, and the technological aspects of customer service through the retention of long-time employees in customer service, sales, and operations, and by implementing technological upgrades in telephony, software, and business intelligence. ShoreMaster’s investments in the human aspects of customer service mean that ShoreMaster’s dealers benefit from close contact with industry veterans within ShoreMaster’s call center. ShoreMaster’s investments in the technological aspects of customer service now allow a ShoreMaster Customer Service Agent to literally bring together a consumer prospect, and a local dealer to find the best ShoreMaster product for the consumer’s needs. This simple, yet sophisticated process improves the consumer experience with the ShoreMaster brand, and leads to more sales for ShoreMaster’s dealers. Not many dock and lift manufacturers have the capability, or the desire to be such an integral part of their dealer network’s success as ShoreMaster does. ShoreMaster is also in the process of further expanding its call center hours to further bolster services to its nationwide dealer network, and truly set the customer service expectations for the rest of the waterfront equipment industry. ShoreMaster’s expanded call center hours, ensure that a veteran call center staff member is available to assist our dealers from 7am to 6pm central time, Monday through Friday, and from 8am to 3pm on Saturdays, during the busy months of spring and summer. The additional Saturday coverage is to ensure that ShoreMaster dealers have access to a ShoreMaster representative on Saturday’s; a day in which nearly every ShoreMaster dealer remains open during the busy summer months. Providing a premium experience for our dealers and consumers is critical to the success of ShoreMaster and its dealer network and is one of the reasons that we invest so heavily in both the human and technological aspects of customer service. It’s no coincidence that customer service scores are incredibly high across all of the top 100 Marine Dealerships year after year, marine customers expect a high level of customer service from premium dealerships, and ShoreMaster fits that expectation very well. The addition of the ShoreMaster brand, and the high level of customer service that ShoreMaster provides to its dealers and it’s end users make ShoreMaster a perfect fit for premium marine dealerships looking to improve their bottom line and grow their business without sacrificing a high level of service by partnering with a dock and lift company other than ShoreMaster.

ShoreMaster Provides High Level Dealer Training

ShoreMaster offers the highest level of training in the waterfront equipment industry. Every year, ShoreMaster brings its dealers together for a comprehensive ShoreMaster University (or SMU for short) for an unparalleled level of training on everything from the best dock and lift sales practices, to distributor prospecting methods, to side-by-side competitive product comparisons, dealer awards, factory tours, and more. ShoreMaster is one of very few dock and lift companies that invest so heavily in the success of its dealer network. Then again, there are very few dock and lift companies that are as loyal to their dealer network as ShoreMaster. ShoreMaster helps to grow each dealer and distributor in its dealer network by offering unmatched, relevant and insightful training that positions each dealer for growth in the areas that they serve.

ShoreMaster Offers Only The Highest Quality Products

“Premium boat dealerships do not need to compromise on the positioning of their own brand to add revenue through the sales of docks, boat lifts”

ShoreMaster Vertical LiftIf there is one thing that most dock and lift manufacturers are not known for, it is premium product positioning. This is primarily due to the fact that most dock and lift manufacturers are mom-and pop type outfits that operate literally out of their garage or shop selling products directly to consumers and dealers, at the same time, while managing a temporary and revolving door workforce, with little-to-no sales, marketing, or customer service capabilities. ShoreMaster was founded on the principles of high-quality products and services, and ShoreMaster carries those principles today, and into the future. The addition of the ShoreMaster brand, and the high quality products that ShoreMaster provides to its dealers mean that premium boat dealerships do not need to compromise on the positioning of their own brand to add revenue through the sales of docks, boat lifts, and their related accessories.

 ShoreMaster Sales Team Is Professional and Consultative

ShoreMaster’s sales team is prepared to help you manage your dealership’s growth potential by sitting down with you to understand your business, your customers, your market, and your personal goals in both the short-term and the long-term. No other dock and lift manufacturer provides such quick and easy access to their customer service and sales team than ShoreMaster. Take one look at any other dock and lift brand and compare the difference in the accessibility of their sales and customer service team, and you’ll quickly see the ShoreMaster difference. We make it incredibly easy for you to find and contact our sales and customer service representatives, and they’ll make it easy for you to schedule an appointment with them so they can find out what your business is all about. If you determine that ShoreMaster fits within your dealership’s growth plans, we make it incredibly easy to understand our dealer and distributor programs, co-op marketing plans, place your first order, and more. Then, we’ll continue to follow up with you as you gain confidence and grow your business. In short, the ShoreMaster process that steps you through becoming a dealer is more informative and exploratory as you move through each step, and you’ll never feel rushed or pushed into becoming a dealer. We seek out partnerships that will be mutually beneficial in the long-term and we value quality over quantity, because our customers expect it from us. You’ll appreciate our consultative approach to selling as your business begins to grow and expand, and you’ll really like our industry best approach to dealer programs, customer service, training, and quality products.

Please feel free to schedule an appointment at any time with one of our Territory Sales Managers if you would like more information on whether or not your market, or your business, could benefit from the growth potential of becoming a ShoreMaster dealer or distributor. You can also fill out our contact form on the Become A ShoreMaster Dealer page.