Posted on September 4, 2014

ShoreMaster Canopy Covers Get a Boost in Quality, Options, Speed-to-Market From New Supplier

Written by ShoreMaster Marketing

ShoreMaster, LLC recently finalized the details of a new boat lift canopy cover vendor agreement with Rush-Co., a diversified, family-owned manufacturing company located in Springfield, SD.

ShoreMaster dealers and distributors have been seeking improved canopy cover lead times, and better fabric options from the company through its dealer feedback sessions and its surveys at the company’s ShoreMaster University (SMU) dealer training sessions that are held annually and attended by ShoreMaster’s nationwide dealer network. The ShoreMaster University training sessions have been held annually for the last 11 years and are attended locally and nationally throughout the United States and Canada. The new canopy cover vendor agreement with Rush-Co. will allow the company to satisfy its dealer requests for improvements while strengthening its position as a leader in the boat lift canopy cover market.

“The current dynamics of the boat lift canopy cover market requires suppliers, manufacturers, and retailers to be able to provide a high quality product in an ever widening array of colors, sizes, and fabric choices, with incredible speed-to-market.” said ShoreMaster President, Don Hurley. “These dynamics are driving competition among boat lift canopy cover suppliers, and the suppliers who can provide the highest quality, the most options, and the fastest lead times are winning right now.”

ShoreMaster’s Director of Marketing, Ashley Bruggeman says “We are excited by the new agreement with Rush-Co. because it allows us to satisfy our dealers’ requests for options and lead time improvements while enabling us to tap into Rush-Co.’s experience and knowledge of the canopy cover market. They have an incredible facility and their state of the art technology in cutting, stitching, heat seam welding and digital canopy prints and templates allow them to meet the market demands that drive this segment of our business.”

ShoreMaster will begin to offer its new line of canopy cover fabrics from Rush-Co. immediately to its nationwide dealer and distributor networks in the United States and Canada. The new canopy covers available from ShoreMaster will include a new and improved Shelterite SLT 13 oz. vinyl with top coat in a wide range of popular colors. This new SLT 13oz cover will weigh 30% less than covers supplied by its former supplier so it is much easier to install, remove, clean and maintain.  SLT 13oz sacrifices nothing when compared to 18oz coated fabrics in tongue tear testing, UV resistance, strip tensile testing, grab tensile testing, and hydrostatic resistance tests. In addition to the new canopy vinyl options, ShoreMaster will continue to offer its premium, light-weight WeatherMax canopy fabrics in a wide range of colors. ShoreMaster dealers and distributors should expect to see improved pricing and lead times, better fit and finish, and more options in boat lift canopy cover availability as ShoreMaster partners fully with its new boat lift canopy cover supplier.

To purchase ShoreMaster canopy covers, please visit the ShoreMaster Dealer Locator.