ShoreMaster Announces Invision Capital as New Equity Partner

ShoreMaster, LLC, the leading manufacturing of premium docks, boat lifts, and accessories in North America, announces that Invision Capital has become a new equity partner.

Invision Capital is a lower middle market private equity firm with over 80 years of investing and operating experience that focuses on partnering with companies with market leading positions, world-class management teams, long-term stability and potential for growth. Robert Castillo, managing director, states, “ShoreMaster holds all our key investment attributes and is an ideal Company for us. We look forward to supporting management in their vision for the next chapter of ShoreMaster.”

Don Hurley, President and CEO of ShoreMaster states, “Invision is an excellent fit for us. I am delighted with this new partnership and believe that it will enhance our relationships with our dealers, employees, and customers. Invision’s approach to strategic investing and its deep knowledge of business lifecycles will drive ShoreMaster’s growth in the North American market for waterfront recreational products.”

ShoreMaster was originally founded in 1972 by Dennis Tuel, Sr. Mr. Tuel was a storied entrepreneur who founded ShoreMaster to bring the first all-aluminum boat lift to market. Mr. Tuel sold ShoreMaster to Otter Tail Corporation in 2002. Otter Tail Corporation, in turn, sold its interest in ShoreMaster to High Street Capital in 2013. The recent sales of High Street’s interest in ShoreMaster to Invision Capital is a clear testament to ShoreMaster’s sustainability and incredible growth potential.

ShoreMaster is a customer-focused, market driven company that manufactures quality products safely and efficiently with great people. ShoreMaster has five brands to meet the needs of any waterfront owner throughout North America. The ShoreMaster brands are ShoreMaster, PolyDock Products, Rhino Marine Systems, Shoreline Industries, and OEM Industries. Don Hurley sees an extremely bright future for ShoreMaster: “We strive to provide our dealers, distributors, and customer with the best solutions to meet their waterfront needs. From Florida to Alaska, and California to Maine, we have a solution. That’s what makes us the best company to do business with. With our new partnership with Invision Capital, we look forward to bringing more to the market as we execute our vision as the premium provider of waterfront equipment in North America.”

For further questions, contact Nathan M. Noland, Chief Financial Officer, ShoreMaster, LLC, 1025 International Drive, Fergus Falls, MN 56537.


Introducing Gray Oak Aluminum Decking – A ShoreMaster Exclusive

Gray is in and we’ve got it!

For years, property owners have appreciated the maintenance-free beauty of premium woodgrain aluminum decking from ShoreMaster. Now they can enjoy the same style and performance with our exclusive new gray oak pattern.

In order to discover the perfect color for the outdoors, we went indoors for inspiration – and chose one of today’s most popular colors in interior design. It’s classy, contemporary and the ideal way to lend a modern touch to your waterfront.

The advantages of ShoreMaster woodgrain aluminum decking are found in the details. The secret lies in our painting process. We apply an artistic, non-repeating pattern to every board for a rich, realistic appearance. It’s random, just like Mother Nature herself. We also powder-coat the aluminum, making it durable and maintenance-free – because you want to enjoy your dock and not work on it.

Our aluminum decking is also lighter and stronger than real wood, which makes dock installation easier than ever. Your dock will never rot or warp, giving you a timeless look year after year. Plus, the unique treaded surface provides slip-resistant safety and comfort.

So whether you choose your aluminum woodgrain decking in the new gray oak or our traditional oak, you’ll love its worry-free performance and one-of-a-kind beauty. Design your dream waterfront system with ShoreMaster.

YOUR DOCK. YOUR WAY!


NEW Premium Dock Furniture from ShoreMaster and Homecrest Outdoor Living

ShoreMaster is excited to announce the launch of our premium dock furniture which offers a truly customized dock experience.

Enjoy your waterfront more from the comfort of  your dock system. Our premium furniture are easy to add, remove and adjust for a beautiful look and relaxing atmosphere.

Our NEW premium dock furniture, from Homecrest Outdoor Living, offers you a truly unique dock experience – one that you’d expect from a ShoreMaster system. Available in 5 chair fabric options – with coordinating umbrellas – you get furniture that matches the unique style of our waterfront space.

Our new dock furniture utilizes a model design and versatile Hickory finish. The chairs feature a swivel rock functionality for the ultimate in comfort and relaxation on the dock. The 24″ round table offer an attractive, functional space for drinks, books, and more. While the umbrella (in coordinating fabrics) offers shade on even the hottest Summer days. All pieces feature all-aluminum construction for durability and longevity, and are a part of our QuickConnect line-up meaning easy installation, removable and configuration. Its your dock, make it work for you!

ShoreMaster Premium Dock Furniture Swatches
Find a dealer location near you or a boat show
in your area to learn more and experience the ShoreMaster difference for yourself.

 


2017 Boat Show Schedule

Winter Boat Show Season is upon us and ShoreMaster dealers all across the Unites States and Canada couldn’t be more excited for the opportunity to get out and visit with all of our customers. It’s one of our favorite times of year – second only to when we actually get to be on the water in the Summer.

If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you!

 

January

January 6th – January 8th – Denver Boat Show – Colorado Convention Center in Denver, CO

January 11th – January 15th – Portland Boat Show – Portland Expo Center in Portland, OR

January 12th – January 16th – Cleveland (Mid-America) Boat Show – I-X Center in Cleveland, OH

January 12th – January 15th – Atlanta Boat Show – Georgia World Congress Center in Atlanta, GA

January 12th – January 15th – St. Paul Sportsmen’s Show – Saint Paul River Centre in St. Paul, MN

January 13th – January 15th – Kearney Hone and Builders Show – Buffalo County Fairgrounds in Kearney, NE

January 19th – January 22nd – Birmingham Boat Show – Birmingham Jefferson Civic Center in Birmingham, AL

January 19th – January 22nd – Kansas City Boat Show & Sportshow – Bartle Hall in Kansas City, MO

January 19th – January 22nd – Minneapolis Boat Show -Minneapolis Convention Center in Minneapolis, MN

January 19th – January 22nd – Nashville Boat Show – Music City Center in Nashville, TN

January 20th – January 29th – Toronto International Boat Show – Enercare Centre in Toronto, Ontario

January 20th – January 22nd – Fredericksburg Boat Show – Fredericksburg Expo & Conference Center in Fredericksburg, VA

January 20th – January 22nd – Grand Island Home and Builders Show – Pinnacle Bank Expo in Grand Island, NE

January 22nd – January 29th – Milwaukee Boat Show – Expo Center at State Fair Park in Milwaukee, WI

January 26th – January 29th – St. Louis Boat & Sports Show – America’s Center & The Dome in St. Louis, MO

January 25th – January 29th – Louisville Boat Show – Kentucky Exposition Center in Louisville, KY

January 27th – February 4th – Seattle Boat Show – CenturyLink Field Event Center in Seattle, WA

January 27th – January 29th – Fargo Boat and Marine Products Show – FargoDome in Fargo, ND

January 28th – February 4th – Spokane Boat Show – Spokane County Fair & Expo Center in Spokane, WA

 

February

February 3rd – February 5th – Nebraska Boat, Sport & Travel Show – Lancaster Event Center in Lincoln, NE

February 3rd – February 5th – Providence Boat Show – Rhode Island Convention Center in Providence, RI

February 4th – February 7th – Chattanooga Boat Show – Chattanooga Convention Center in Chattanooga, TN

February 9th – February 12th – Calgary Boat and Sportsmen’s Show – BMO Centre, Stampede Park in Calgary, AB

February 9th – February 12th – Halifax Boat Show – Halifax Exhibition Centre in Halifax, NS

February 9th – February 12th – Hartford Boat Show – Connecticut Convention Center in Hartford, CT

February 9th – February 12th – Mid-Atlantic Boat Show – Charlotte Convention Center in Charlotte, NC

February 10th – February 12th – Kalispell Boat Show – Flathead County Fairgrounds in Kalispell MT,

February 10th – February 12th – Lake Home & Cabin Show – Minneapolis Convention Center in Minneapolis, MN

February 11th – February 19th – New England Boat Show – Boston Convention & Exhibition Center in Boston, MA

February 15th – February 19th – Duluth Boat, Sports and Travel Show – Duluth Entertainment Convention Center in Duluth, MN

February 15th – February 19th – Grand Rapids Boat Show – Devos Place, Grand Rapids, MI

February 16th – February 19th – Central New York (CNY) Winter Boat Show – NYS Fairgrounds in Syracuse, NY

February 16th – February 19th – New Jersey Boat Sale & Expo – NJ Convention & Expo Center in Edison, NJ

February 17th – February 26th – Indianapolis Boat, Sport & Travel Show – Indiana State Fairgrounds in Indianapolis, IN

February 17th  – February 19th – Central Wisconsin Sports Show – Central Wisconsin Convention & Expo Center in Wausau, WI

February 23rd  – February 26th – Omaha Boat Sports and Travel Show – CenturyLink Center Omaha in Omaha, NE

February 24th  – February 26th – Wisconsin Fishing Show – Alliant Energy Center Expo Hall in Madison, WI

 

March

March 1st – March 5th – Atlantic City Boat Show – Atlantic City Convention Center in Atlantic City, NJ

March 2nd – March 5th – Portland Boat Show – Portland Sports Complex in Portland, ME

March 2nd – March 5th – Fargo Sportsmen’s Boat, Camping and Vacation Show – FargoDome in Fargo, ND

March 2nd – March 5th – Saskatoon Sport & Leisure Show – Prairieland Park in Saskatoon, SK

March 2nd – March 5th – Winnipeg Boat Show – RBC Convention Centre in Winnipeg, MB

March 3rd – March 5th – Vermont State Boat & Marine Show – Champlian Valley Expo in Essex, VT

March 10th – March 12th – Eastern Marine Sportsmen’s Show – New Balance Field House in Orono, ME

March 10th – March 12th – Augusta Boat Show – Augusta Civic Center in Augusta, ME

March 9th – March 12th – Knoxville Boat Show – Knoxvillw Convention Center in Knoxville, TN

March 9th – March 12th – Tacoma Puget Sound Boat Show – Tacoma Dome in Tacoma, WA

March 10th – March 12th – National Capital Boat Show – Dulles Expo Center in Chantilly, VA

March 10th – March 12th – Philly Boat Show – Greater Philadelphia Expo Center in Philadelphia, PA

March 16th- March 19th – Edmonton Boat & Sportsmen’s Show – The Edmonton Expo Centre, Northlands Park in Edmonton, Alberta

March 17th – March 19th – Bangor Boat Show – Cross Center in Bangor, ME

March 17th – March 19th – Wisconsin Sport Show – Menards Conference Center at Old Mill Plaza in Eau Claire, WI

March 17th – March 19th – Worcester Boat Show –  DCU Center in Worcester, MA

March 23rd – March 26th – Northwest Sportshow – Minneapolis Convention Center in Minneapolis, MN

March 31st – April 2nd – Bemidji Jaycees Annual Home, Sport & Travel Show – Sanford Center in Bemidji, MN

March 31st – April 2nd – Cottage Life – The International Centre in Mississauga, ON

March 31st – April 2nd – Great Upstate Boat Show – Adirondack Sports Complex in QueenBury, NY

 

April

April 1st – April 3rd – The State of Maine Sportsman Show – Augusta Civic Center in Augusta, ME

April 8th – April 10th – 1000 Islands Clayton Spring Boat Show – Cerow Recreation Park Arena in Clayton, NY

April 21st – April 23rd -Fairbanks Outdoor Show – Carlson Center in Fairbanks, AK


ShoreMaster Welcomes Patrick McCarthy to the Team

ShoreMaster, a leading manufacturer of docks and boat lifts, is excited to announce the addition of a new field sales representative – Patrick McCarthy – to the ShoreMaster team.

McCarthy will serve as the Field Sales Representative for the Northern Minnesota and North Dakota territory. He will work closely with the Regional Sales Manager for the Midwest, Aaron Nyhus, to provide dealers and customers the superior service and training expected of the ShoreMaster brand.

“Pat is an experienced, dedicated and passionate rep, he is ready and is excited to get out in the field and start working with the dealers in this territory. He is quickly learning the ShoreMaster way and product line-up; his past experience and drive will be a great asset for our company and for our dealers,” says Aaron Nyhus, Regional Sales Manager. “The primary function of this position is to serve our dealers and to assist our dealer/distributors in servicing and adding sub-dealers. Having an FSR dedicated to the this market will enable us, and our dealers, to seize the opportunities presented on and around the water.”

As a part of his role as a field sales representative, McCarthy will focus on improving the accessibility and distribution of ShoreMaster products to the ShoreMaster dealer network – and in turn to the retail customer.

WELCOME TO THE TEAM PATRICK!


OUR (2nd) FAVORITE TIME OF YEAR

Milwaukee 2015Winter Boat Show Season is upon us and ShoreMaster dealers all across the Unites States and Canada couldn’t be more excited for the opportunity to get out and visit with all of our customers. It’s one of our favorite times of year – second only to when we actually get to be on the water in the Summer.

If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you!

January 2016

7th – 10th: Toronto International Boat Show; Nashville Boat Shows; Ohio RV & Boat Show, Denver Boat Show

14th – 17th: Toronto International Boat Show, Ohio RV & Boat Show; Milwaukee Boat Show, St. Paul Boat, Camping and Vacation Show, Portland Boat Show, Cleveland Mid-America Boat Show; Atlanta Boat Show

21st – 24th: Milwaukee Boat Show; Birmingham Boat Show; Kansas City Boat Show & Sportshow; Minneapolis Boat Show; Moncton Workboat Show; Bemidji Boat Show

28th – 31st: Louisville Boat Show; Hartford Boat Show; Seattle Boat Show; Fargo Boat and Marine Products Show; Nebraska Boat, Sport & Travel Show; Rochester Boat Show

February 2016

4th – 7th: Seattle Boat Show; Calgary Boat and Sportsman’s Show; Providence Boat Show; St. Cloud Sport Show; Atlantic City Boat Show

12th – 14th: Chattanooga Boat Show; New England Boat Show

18th – 21st: Duluth Boat, Sports, and Travel Show; New England Boat Show; Grand Rapids Boat Show; Central New York Winter Boat Show; Halifax Boat Show; Green Bay WBAY-TV Boat Show; Indianapolis Boat, Sport & Travel Show; Omaha Boat Sports & Travel Show; Minneapolis Lake Home & Cabin Show; Central Wisconsin Sports Show; New Jersey Boat Sale & Expo

25th – 28th: St. Louis Boat & Sports Show; Madison Fishing Show; Indianapolis Boat, Sport & Travel Show

March 2016

3rd – 6th: Fargo Sportsmen’s Boat, Camping, and Vacation Show; Vermont State Boat & Marine Show, The Portland Boat Show (Portland, Maine)

10th – 13th: Edmonton Boat & Sportsmen’s Show; Knoxville Boat Show; National Capital Boat Show; Worcester Boat Show, Augusta Boat Show, Eastern Maine Sportsman Show

17th – 20th: Tacoma Puget Sound Boat Show; Wisconsin Sport Show, Bangor Boat Show

April 2016

1st – 3rd: Minneapolis Northwest Sport Show; Bemidji Jaycees Home Show; Toronto Cottage Life Show; NY Great Upstate Boat Show, State of Maine Sportsman Show

22nd – 24th: Fairbanks Outdoor Show


Proud Sponsor of Fishing the Midwest’s – School of Fish

School of FishSchool of Fish, the leaders in fishing education, recently completed their third year of hosting fishing classes for kids and their parents/other adults. School of Fish taught 27 open-water Schools in 2015 graduating 657 “water ready“ kids and 206 adults.

Started in Alexandria, MN in 2013 as an open-water fishing class, School of Fish was very well received and, due to requests, added School of Fish ON ICE that fall. The program has now taught 84 Schools and ON ICE Schools across Minnesota and in Wisconsin and South Dakota and has graduated over 1,800 kids in its brief existence.

“We had our biggest year in terms of Schools and graduates in 2015,“ stated Mike Frisch, one of the program’s founders. “Our goal continues to be to provide kids with the knowledge, skills, and equipment they need to get their fishing careers started,“ he continued.

“This past year, we invited a parent or other adult to accompany their child to several schools and that was a huge success. Fishing is a great family sport and  it is only natural that fishing education be done in a family setting as well. We hope to make all of our upcoming classes open to adults,“ Frisch said.

Frisch also lauded the program’s sponsors in helping grow School of Fish.  “We are able to offer kids a great fishing equipment package in addition to the knowledge and skills they learn and, our sponsor support makes that possible,“ Frisch concluded.

Northland Fishing Tackle, Soderholm Insurance, KLN Family Brands, Shakespeare Fishing, Larson FX Boats, Cabela’s, ShoreMaster, Whiskey Creek Media, and Fish On Kids Books were 2015 open-water School of Fish sponsors.

To learn more about School of Fish visit www.fishingthemidwest.com and select the School of Fish icon to be directed to the webpage. Once there, visitors can see the upcoming schedule as well as view an information video to learn more about the program.

School of Fish is currently adding ON ICE classes for this fall and winter and, is also scheduling 2016 open-water classes.  Contact schooloffish@outlook.com for more information.

ShoreMaster LLC is a proud sponsor of Fishing the Midwest’s – School of Fish. ShoreMaster LLC recently has the opportunity to hold our very own class of School of Fish at the ShoreMaster headquarters. ShoreMaster is the premium choice for waterfront equipment making it easy for all ages to get on the water, quickly and safely, to enjoy the sport of fishing. It is your passion that fuels ours. To learn more about ShoreMaster’s premium products or to locate the nearest dealer visit www.shoremaster.com.


CHRIS WINTER TAKES ON DIRECTOR ROLE

Chris WinterFERGUS FALLS, MINNESOTA – July 7, 2015 – ShoreMaster, LLC a leading manufacturer of docks and lifts, is excited to announce the promotion of Chris Winter to Director of Operations and Engineering.

Winter has been with ShoreMaster since 2003 and brings more than 12 year of operational and engineering experience to this position. Early in his career at ShoreMaster he did design work, and estimates for marina’s and also worked as project manager in the commercial department.  Most recently working as the Design Team and Production Support Supervisor, Chris has a great amount of knowledge with all ShoreMaster LLC products, employee safety, and has well developed relationships with the operations team and employees.

“We are excited he has accepted this offer and the challenge. Chris has many years of experience throughout the operation and his direct interaction on the floor along with his engineering perspective makes this a great opportunity and fit,” says Don Hurley, President and CEO.

ShoreMaster continues to enjoy strong growth across all segments of its business, in part due to the Competitive Unification Strategy it implemented two years ago as a way to drive sustainable growth with an increased focus on competitiveness in distribution, product quality, customer service, and industry-leading operational facilities.

Winter will report to Rob Katzenmeyer, Vice President of Operation; the duties of his position will include oversight management of all areas of manufacturing and engineering to design and produce products and direct activities so that approved products are manufactured on schedule with quality standards.


SHOREMASTER HIRES NEW FIELD SALES REPRESENTATIVE

FERGUS FALLS, MINNESOTA, May 1, 2015 – ShoreMaster, a leading manufacturer of docks and boat lifts, is excited to announce the addition of  new field sales representative – Tom Haberkorn – to the ShoreMaster team.

Haberkorn will serve as the Field Sales Representative for the Wisconsin territory. He will work closely with the Regional Sales Manager for the Midwest, Aaron Nyhus, to provide dealers and customers the superior service and training expected of the ShoreMaster brand.

 

“We are very excited to have Tom join the team. We have always had a strong dealer and retail presence in the Upper Midwest. The addition of an FSR in this region will help us to serve those dealers who are continuing to see strong retail growth.” say Don Hurley, ShoreMaster President/CEO. “The primary function of this position is to serve our dealers and to assist our dealer/distributors in servicing and adding sub-dealers. Having an FSR dedicated to the Wisconsin market will enable us, and our dealers, to seize the opportunities presented around the water.”

 

Haberkorn has previously worked in sales and customer service roles in the marine industry so he brings with him an understanding for the industry, the products and the dealers. He has actually worked with many of the ShoreMaster dealers in some capacity through his previous positions in sales.  As a part of his role as a field sales representative, Haberkorn will focus on improving the accessibility and distribution of ShoreMaster products to the ShoreMaster dealer network – and in turn to the retail customer.

 

“Tom is a dedicated and passionate rep, he is ready and is excited to get out in the field and start working with our dealers. He has a passion for the marine industry and is quickly learning the ShoreMaster way and product line-up; his drive and knowledge will be a great asset for our company and for our dealers.” says Hurley.

 

ShoreMaster, LLC is a premier manufacturer of waterfront equipment, specifically docks and boat lifts. The ShoreMaster team includes welders, fabricators, engineers, mechanics, developers, designers, problem solvers and more–working together to provide their customers with the very best waterfront experience available. Visit ShoreMaster at www.shoremaster.com for more information.


With Sad Hearts

dennis tuelThe ShoreMaster family has heavy hearts this week as we learn of the passing of our founder and friend, Dennis Tuel, Sr.. Dennis, who founded ShoreMaster in 1972, was an active and cherished member of the ShoreMaster family. The values, traditions, and service that Dennis Tuel, Sr. founded ShoreMaster on at still at the core of who we are today – he will be missed by employees and dealers alike. Our hearts, thoughts, and prayers go out to Marsha and the entire Tuel family.

Funeral Services will be held at Our Lady of Victory Church in Fergus Falls, MN on Tuesday, April 28th (11:00am). Visitation (5:00-7:00pm) and Prayer Service (6:30pm) will be held on Monday, April 27th at Olson Funeral Home in Fergus Falls. Condelences may be sent online at www.olsonfuneralhome.com.