ShoreMaster Announces Invision Capital as New Equity Partner

ShoreMaster, LLC, the leading manufacturing of premium docks, boat lifts, and accessories in North America, announces that Invision Capital has become a new equity partner.

Invision Capital is a lower middle market private equity firm with over 80 years of investing and operating experience that focuses on partnering with companies with market leading positions, world-class management teams, long-term stability and potential for growth. Robert Castillo, managing director, states, “ShoreMaster holds all our key investment attributes and is an ideal Company for us. We look forward to supporting management in their vision for the next chapter of ShoreMaster.”

Don Hurley, President and CEO of ShoreMaster states, “Invision is an excellent fit for us. I am delighted with this new partnership and believe that it will enhance our relationships with our dealers, employees, and customers. Invision’s approach to strategic investing and its deep knowledge of business lifecycles will drive ShoreMaster’s growth in the North American market for waterfront recreational products.”

ShoreMaster was originally founded in 1972 by Dennis Tuel, Sr. Mr. Tuel was a storied entrepreneur who founded ShoreMaster to bring the first all-aluminum boat lift to market. Mr. Tuel sold ShoreMaster to Otter Tail Corporation in 2002. Otter Tail Corporation, in turn, sold its interest in ShoreMaster to High Street Capital in 2013. The recent sales of High Street’s interest in ShoreMaster to Invision Capital is a clear testament to ShoreMaster’s sustainability and incredible growth potential.

ShoreMaster is a customer-focused, market driven company that manufactures quality products safely and efficiently with great people. ShoreMaster has five brands to meet the needs of any waterfront owner throughout North America. The ShoreMaster brands are ShoreMaster, PolyDock Products, Rhino Marine Systems, Shoreline Industries, and OEM Industries. Don Hurley sees an extremely bright future for ShoreMaster: “We strive to provide our dealers, distributors, and customer with the best solutions to meet their waterfront needs. From Florida to Alaska, and California to Maine, we have a solution. That’s what makes us the best company to do business with. With our new partnership with Invision Capital, we look forward to bringing more to the market as we execute our vision as the premium provider of waterfront equipment in North America.”

For further questions, contact Nathan M. Noland, Chief Financial Officer, ShoreMaster, LLC, 1025 International Drive, Fergus Falls, MN 56537.


Removable Deck Panels Provide Superior Strength, Convenience and Personalization

ShoreMaster dock systems are different than all other docks on the market in so many ways. One of the most distinct ways is that we offer removable decking and the industry’s most decking options (11 choices to be exact). But when other manufacturers are permanently attaching their decking to the dock frame, why does ShoreMaster utilize removable decking panels.

The first – and probably most important reason – because we can. The strength and stability of our Infinity Dock Systems is built into the dock frames themselves. We don’t have to rely on the decking attachment to provide the systems support. We utilize premium, precision welding, center stringers, and superior truss and rail side construction to ensure that our dock frames will stand up use-after use, season-after-season.

The second reason we feature removable decking is that its easier on our DIY dock system owners. Removable decking means a lightweight system, which makes our dock systems easier to assemble, install and remove. Because of our design and construction we can offer industry-leading strength and stability without all the extra weight of the decking.

Another reason we do it is that removable decking means easier ownership. You can upgrade when you want for a fresh look (at a fraction of the cost of a complete new system). And while you might lose a panel in a nasty Summer storm, its easily replaced (and replacing a panel is better than needing to replace the whole section – isn’t it).

And lastly (more certain not least), removable decking allows for more options. Our dealers are able to easily carry and offer 11 different decking options and 4 models of docks (learn more about individual decking and dock systems). That’s 44 unique setups available. No other dealer network or manufacturer is able to offer that kind of personalized and customized waterfront experience. #yourdockyourway


Introducing Gray Oak Aluminum Decking – A ShoreMaster Exclusive

Gray is in and we’ve got it!

For years, property owners have appreciated the maintenance-free beauty of premium woodgrain aluminum decking from ShoreMaster. Now they can enjoy the same style and performance with our exclusive new gray oak pattern.

In order to discover the perfect color for the outdoors, we went indoors for inspiration – and chose one of today’s most popular colors in interior design. It’s classy, contemporary and the ideal way to lend a modern touch to your waterfront.

The advantages of ShoreMaster woodgrain aluminum decking are found in the details. The secret lies in our painting process. We apply an artistic, non-repeating pattern to every board for a rich, realistic appearance. It’s random, just like Mother Nature herself. We also powder-coat the aluminum, making it durable and maintenance-free – because you want to enjoy your dock and not work on it.

Our aluminum decking is also lighter and stronger than real wood, which makes dock installation easier than ever. Your dock will never rot or warp, giving you a timeless look year after year. Plus, the unique treaded surface provides slip-resistant safety and comfort.

So whether you choose your aluminum woodgrain decking in the new gray oak or our traditional oak, you’ll love its worry-free performance and one-of-a-kind beauty. Design your dream waterfront system with ShoreMaster.

YOUR DOCK. YOUR WAY!


NEW Premium Dock Furniture from ShoreMaster and Homecrest Outdoor Living

ShoreMaster is excited to announce the launch of our premium dock furniture which offers a truly customized dock experience.

Enjoy your waterfront more from the comfort of  your dock system. Our premium furniture are easy to add, remove and adjust for a beautiful look and relaxing atmosphere.

Our NEW premium dock furniture, from Homecrest Outdoor Living, offers you a truly unique dock experience – one that you’d expect from a ShoreMaster system. Available in 5 chair fabric options – with coordinating umbrellas – you get furniture that matches the unique style of our waterfront space.

Our new dock furniture utilizes a model design and versatile Hickory finish. The chairs feature a swivel rock functionality for the ultimate in comfort and relaxation on the dock. The 24″ round table offer an attractive, functional space for drinks, books, and more. While the umbrella (in coordinating fabrics) offers shade on even the hottest Summer days. All pieces feature all-aluminum construction for durability and longevity, and are a part of our QuickConnect line-up meaning easy installation, removable and configuration. Its your dock, make it work for you!

ShoreMaster Premium Dock Furniture Swatches
Find a dealer location near you or a boat show
in your area to learn more and experience the ShoreMaster difference for yourself.

 


With Heavy Hearts

Rob KatzenmeyerIt is with incredibly heavy hearts that ShoreMaster mourns the loss of our own Rob Katzenmeyer, Vice-President of Operations, who passed away this past weekend after a hard fought battle with cancer.

Rob was a shining example of what ShoreMaster stands for and of the GREAT PEOPLE that we have as a part of our community. Rob started at ShoreMaster on the front line of operations while in high school. He worked during the Summers at ShoreMaster while in college and returned full-time upon graduation. He worked his way through the management ranks and eventually to the executive position of Vice-President of Operations and board member.  He was always about the people, our GREAT PEOPLE, and no one bled more ShoreMaster blue than he.

Beyond ShoreMaster, Rob was a pillar of the community. With two young children he was actively involved in many youth activities, especially the hockey association, and community programs. His passion for the community, for his children and for giving back was respected and admired by all who crossed his path.

Our thoughts and prayers go out to Rob’s wife, children, and family.

Funeral Services will be held at Bethlehem Church in Fergus Falls, MN on Friday, July 22nd (11:00am). Visitation and Prayer Service (5:00-7:0pm) will be held on Thursday, July 21st at Olson’s Funeral Home in Fergus Falls, MN.


Teach Kids to Fish and Love Life on the Water

Cute little boy fishing with his grandfather

ShoreMaster is proud to once again be a sponsor of Midwest Fishing’s School of Fish.

This unique program provides kids – and parents – an amazing opportunity to learn all about fishing, water safety, and lake preservation. In each 3-hour class participants learn about lakes, the fish that live in them, how to tie knots, rig their own fishing line, and much more. Kid’s also learn how to be responsible and safe anglers and sportsmen as well as ways to get involved in fishing and waterfront clubs. In addition to the great fishing tips and tricks that kids will learn, all kids get their own fishing rod and reel, tackle, t-shirt, workbook, and more. Plus, parents are welcome to join to make it a fun activity for the whole family.

Midwest Fishing hosts open-water and ice-fishing classes throughout the year all across the Midwest. For locations and a class schedule visit their website.


QuickConnect: Paddleboard, Kayaks, Canoes and More

All this month we are featuring our QuickConnect accessory system and premium line-up of dock accessories. Our exclusive ShoreMaster QuickConnect accessory system takes the hassle out of customization and allows your dock system to evolve as your needs change. This week we are featuring some of our water-sport accessories like our QC Rack and Fishing Rod Holder – both of which all for easier use and storage of your water-sport accessories so you can spend more time enjoying the water.

QC RackQC Paddleboard/Canoe/Kayak Rack

Spend more time out on the water and less time getting your equipment down to the water with our QuickConnect storage rack. Store your paddleboard, kayak, canoe, wakeboard and more right on the dock. Our QuickConnect bracket attaches anywhere along the perimeter of the dock so you’ll water-sport toys are already down at the lake for easy access (no more hauling board down the shoreline). The accessory brackets extend out over the water (off the dock) so you aren’t sacrificing any of your valuable dock space either (its a win-win).

Single and double (shown) rack options are available and the versatile design can accommodate nearly any water-sport equipment.

 

FIshing Rod HolderQC Fishing Rod Holder

Fishing off the dock can be more relaxing then ever now with the Fishing Rod Holder. Attached the rod holder anywhere along the perimeter of the dock system using the QuickConnect accessory bracket and the slide the rod into the holder. It provides easy access when a fish is on and hand-free fishing while you wait for the next big bite. Pair the fishing rod holder with our furniture or benches for the most comfortable, convenient evening of dock fishing! Now if only we could guarantee a big catch!


QuickConnect: Safe and Easy Access to the Water

All this month we are featuring our QuickConnect accessory system and premium line-up of dock accessories. Our exclusive ShoreMaster QuickConnect accessory system takes the hassle out of customization and allows your dock system to evolve as your needs change. This week we are featuring our ShoreMaster Dock Steps and Ladders which allow for safe, convenient access to your dock and the water.

StepsDock Steps

ShoreMaster offer two styles of dock steps to fit nearly any need and lakefront property. Both sets of steps are constructed out of lightweight aluminum meaning they are maintenance free and built to last. They feature a handrail for safety and the treads are ribbed providing a slip-resistant surface. With the ShoreMaster QuickConnect system you can attach your dock steps anywhere along the perimeter of the dock. Dock steps are a great addition to any dock system for easy lake access and use.

Our NEW Quick Steps feature a wider step, deeper tread and can be used from dock-to-water, shore-to-dock, or as landscaping steps for the ultimate waterfront experience. These steps pivot and adjust to nearly any incline or pitch and are available in a 4-step and 6-step option.

 

LaddersLadders

Get in and out of the water easily with ShoreMaster’s QuickConnect Pivot Ladders. A vertical pivoting action and locking pin allow you to flip the ladder up when not in use but ensure stability when you need it most. The ladders attach anywhere along the perimeter of the dock and take up minimal space allowing for great access to you dock and the lake. Available in 3-, 4- and 5-step options our ladders are all aluminum meaning they are lightweight yet durable and long lasting.

 

 


QuickConnect: Kick-Back and Enjoy the Summer

All this month we are featuring our QuickConnect accessory system and premium line-up of dock accessories. Our exclusive ShoreMaster QuickConnect accessory system takes the hassle out of customization and allows your dock system to evolve as your needs change. This week we are featuring our ShoreMaster Dock Furniture and Benches (both of which making kicking back and relaxing on your dock system easier than ever before).

Dock Furniture

DOCK FURNITURE

Enjoy your waterfront more from the comfort of your dock system. ShoreMaster dock furniture is easy to add, remove, and adjust for a beautiful look and relaxing atmosphere. Our furniture comes with 2 chairs, a table, and umbrella – all attach to the dock using the ShoreMaster QuickConnect accessory brackets. Aluminum frames and fabric backs (and umbrella) mean your furniture is maintenance free so you can just sit back, relax and enjoy your Summer!

 

 

Dock Bench

 

DOCK BENCH

Add comfort and style to your dock system with a dock bench. Available with and without armrests the lakeview dock bench offers the perfect spot to enjoy a morning cup of coffee or an evening of relaxation on the water. Plus, with the the QuickConnect system, your bench can attach anywhere on the dock system and move at a moment’s notice – so you’ll never miss a sunrise or sunset. Maintenance free material means that you get to enjoy the most out of your Summer!


OUR (2nd) FAVORITE TIME OF YEAR

Milwaukee 2015Winter Boat Show Season is upon us and ShoreMaster dealers all across the Unites States and Canada couldn’t be more excited for the opportunity to get out and visit with all of our customers. It’s one of our favorite times of year – second only to when we actually get to be on the water in the Summer.

If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you!

January 2016

7th – 10th: Toronto International Boat Show; Nashville Boat Shows; Ohio RV & Boat Show, Denver Boat Show

14th – 17th: Toronto International Boat Show, Ohio RV & Boat Show; Milwaukee Boat Show, St. Paul Boat, Camping and Vacation Show, Portland Boat Show, Cleveland Mid-America Boat Show; Atlanta Boat Show

21st – 24th: Milwaukee Boat Show; Birmingham Boat Show; Kansas City Boat Show & Sportshow; Minneapolis Boat Show; Moncton Workboat Show; Bemidji Boat Show

28th – 31st: Louisville Boat Show; Hartford Boat Show; Seattle Boat Show; Fargo Boat and Marine Products Show; Nebraska Boat, Sport & Travel Show; Rochester Boat Show

February 2016

4th – 7th: Seattle Boat Show; Calgary Boat and Sportsman’s Show; Providence Boat Show; St. Cloud Sport Show; Atlantic City Boat Show

12th – 14th: Chattanooga Boat Show; New England Boat Show

18th – 21st: Duluth Boat, Sports, and Travel Show; New England Boat Show; Grand Rapids Boat Show; Central New York Winter Boat Show; Halifax Boat Show; Green Bay WBAY-TV Boat Show; Indianapolis Boat, Sport & Travel Show; Omaha Boat Sports & Travel Show; Minneapolis Lake Home & Cabin Show; Central Wisconsin Sports Show; New Jersey Boat Sale & Expo

25th – 28th: St. Louis Boat & Sports Show; Madison Fishing Show; Indianapolis Boat, Sport & Travel Show

March 2016

3rd – 6th: Fargo Sportsmen’s Boat, Camping, and Vacation Show; Vermont State Boat & Marine Show, The Portland Boat Show (Portland, Maine)

10th – 13th: Edmonton Boat & Sportsmen’s Show; Knoxville Boat Show; National Capital Boat Show; Worcester Boat Show, Augusta Boat Show, Eastern Maine Sportsman Show

17th – 20th: Tacoma Puget Sound Boat Show; Wisconsin Sport Show, Bangor Boat Show

April 2016

1st – 3rd: Minneapolis Northwest Sport Show; Bemidji Jaycees Home Show; Toronto Cottage Life Show; NY Great Upstate Boat Show, State of Maine Sportsman Show

22nd – 24th: Fairbanks Outdoor Show