ShoreMaster Pontoon Lift

ShoreMaster Pontoon LiftShoreMaster is excited to announce the release of our brand in vertical lift designed specifically for pontoons. The ShoreMaster Pontoon Lift was designed and built with today’s pontoon owners in mind!

It features a longer base frame to provide great stability and features our double v-side racks for easy access on either side of the lift. Available in a 4000lb and 7000lb capacity the ShoreMaster Pontoon Lift comes standard with a pontoon guide and rail system to help you to align yourself when entering the lift. Plus, the full-length pontoon racks are adjustable to provide a customized fit and help to evenly distribute the weight of the boat across the lift.

For more information check out our product page or visit your local ShoreMaster dealer.

Free Time Promotion

Free Time PromotionNow is the perfect time to visit a local ShoreMaster dealer and take advantage of our FREE TIME PROMOTION!!

For a limited time, at participating dealers, get a set of ShoreMaster dock furniture or a LiftMate motor FREE with a qualifying purchase!!!

For more details visit your local ShoreMaster dealers at their store location or at your nearest boat show.

Terms and Conditions Apply; Valid only at participating dealers while supplies last. 

In the News At the Red Rive Valley Boat Show

In the News: ShoreMaster is at the Red River Valley Boat Show in Fargo, ND this weekend offering up great products and comfy seating. We are also in Milwaukee, Lincoln, Kansas City, Seattle this weekend and all across the country over the next few months. Be sure to stop by your local boat show to visit with a ShoreMaster dealer in your area.

Check out the video of ShoreMaster In the News at Valley News Live – KVLY/KXJB – Fargo/Grand Forks

ShoreMaster Boat Shows

photoBoat show season is in full swing and our dealers are busy!! ShoreMaster dealers all over the country and at boat shows this weekend, next weekend and just about every weekend through the Spring. If you are in the market for a new dock or lift system or dock and lift accessories or just want to check out the fun waterfront accessories (like swim rafts and slides) that our dealers have available be sure to visit them at the shows. For a schedule of the shows visit our events page or contact your nearest ShoreMaster dealer.

Have a Happy (and Safe) 4th of July

PWC Lift WIth Canopied Lift and RS7 DockIts Independence Day which means the annual migration to the lake for a little fun, sun and relaxation. With all the extra traffic on the water for the holiday its important to practice water safety. On the boat, dock or shoreline keep these tips in mind for a fun but safe holiday weekend.

  1. Protect your skin with sunscreen. UV rays can cause damaging sunburn if you aren’t careful. Be sure to chose protection with an SPF of at least 15.
  2. Drink plenty of water to keep yourself hydrated and cool.
  3. Be sure you have enough Coast Guard approved life jackets in the boat for each rider.
  4. Pay attention to the weather. Do head out in the boat if there is threat of thunderstorms, lightening, hail, high winds, or other hazardous weather conditions.
  5. Learn to swim and keep keen observation of young children. If you are in or around the water make sure you only venture into depths you are comfortable weather and keep close to small children (even if they have a life jacket or floatation support on).
  6. Be careful when you dive. Its always better to enter the water feet first until you know that the water is deep enough for diving and clear of an obstructions.
  7. Know and follow your local laws and regulations for boating, fishing and swimming. Alcohol and boating (just as alcohol and driving) NEVER mix.
  8. Operate your boat or PWC with courtesy and common sense. Be aware of swimmers, tubers, and other crafts on the water as well as the shoreline, islands, and other possible obstacles.
  9. Protect the environment. Don’t throw your trash in the lakes and rivers, keep the areas clean for future generations to use and enjoy.
  10. And most of all have fun and be courteous – if everyone does their part we can all enjoy the beauty of the waterfront this weekend and all summer long!

Have a happy, fun and safe 4th of July!!

Meet Our Newest Territory Sales Managers

We are excited to introduce our two newest sales reps – along with the rest of our sales team – to our dealer network and all of our ShoreMaster users.

Aaron Nyhus | Wisconsin, Illinois, and U.P. of Michagin

We have seen much new, outstanding market opportunity recently in this territory and we are pleased to have Aaron joining our team to serve the dealers in that area. Aaron previously worked for ShoreMaster as our NW TSM and brings with him his extensive product knowledge and a passion for the waterfront industry. Aaron started traveling his new territory June 1st and has received a warm welcome from his dealers in the field.

Ron Morse | Northeastern U.S.

The northeast territory has been long-standing established dealers and also holds so much market potential and so we are excited to be welcoming Ron Morse as the rep for this area. Ron Morse will be covering New York, Vermont, New Hampshire, Connecticut, Massachusetts and New Jersey. Ron’s sales background will be a tremendous asset to ShoreMaster and all the dealers throughout his territory.

For more on Aaron and Ron as well as our other territory sales representatives check out the Meet Our Team pages of our website.


Get Your Waterfront Ready for Summer

PWC Lift WIth Canopied Lift and RS7 DockMemorial Day is this coming weekend and it brings with it the unofficial start to Summer – yes, even though we here in Minnesota still ice on most lakes just 3 weeks ago – which means you’ll hopefully be heading to the lake.

We’ve put together a quick checklist to help make sure that your home, cabin and shore are ready for the season so that you can spend your time enjoying some fun on the water.

  1. Check your air conditioner and service as needed – you don’t want to find out it isn’t working on that first hot Summer day.
  2. Inspect, sweep and power wash your deck or porch. Touch up stains and paints as needed.
  3. Prep your lawn. You may need to give the yard a good mowing already and you’ll want to make sure to rake up any leftover leaves and debris so that the lush green grass can thrive.
  4. Clean the grill, fill the propane tanks and stock up on charcoal – you’ll want to make sure you have everything ready for the first nightly barbeque.
  5. Test all smoke and carbon monoxide detectors – these should be tested every 6 months. If you don’t have detectors and/or fire extinguishers be sure to get some.
  6. Look over screens on windows and doors. Repair holes or replace as needed to keep the bugs out.
  7. Service your boat and PWC – check and fill fluid levels, inspect the hull, test electronics, give it a thorough cleaning, and test the engine before taking any equipment out onto the water.
  8. Install docks and lifts. Be sure to follow all manufacturers’ guidelines and to use teamwork to make sure installations are done safely and accurately.
  9. Clean up your waterfront. Get out the rake and clean up any debris around your shore.
  10. Make sure you stock the cupboards with snack, hamburgers, chips, hot dogs, buns, and all the Summer goodies.

Check Out Our New Site

New HomepageWe are so excited to have the new ShoreMaster website up and running. With its release we’d like to highlight a few features of the new site that you may find helpful. Be sure to check these and all the new pages and then let us know what you think.

ShoreMaster Blog

If you are ready this you know then that we’ve had a weekly blog to our website. This blog will serve as a resource to keep our customers informed on new products, product modifications, new ShoreMaster dealers, events, ShoreMaster news, as well as tips and tricks for your waterfront. You can subscribe to the blog to get each new post emailed directly to your inbox, or just stop back each week to get your ShoreMaster fix.

Updated Product Pages

With our new site we are hoping to make it easier for you to find the dock, lift and accessories that are right for you and your waterfront. We’ll be continually updated our product pages to provide you with the most current product specifications, available models and accessories, and more. Our dock builder is still available and we’ll be looking to update this feature as well so that you can explore your options and get the waterfront equipment that is perfect for you.

Experience ShoreMaster

Whether you are shopping for your first ShoreMaster dock or lift or looking to care for those installed on your shore our Experience ShoreMaster section has all the resources you need. Photo galleries, product bulletins, events calendars, product brochures, and more are all available.

ShoreMaster…Changing the Face

LP_Photo GalleriesWow! It’s hard to imagine this is our first blog post, then again, if you’re reading this, you already know that a lot has changed at ShoreMaster over the last few months, like our new website. After five years since the launch of the old ShoreMaster website in 2008, it was time to freshen things up a bit, so we set out to create a more user-friendly website for both our dealers and our end-users. Obviously, the late spring has delayed a lot of the photo updates that we still need to make, but overall, we are confident that our dealers and our end-users will enjoy the new functionality, especially as we continue to update and improve the site content. Check back later this week as we cover some of the new features you’ll definitely want to check out.

ShoreMaster’s New Ownership

On February 8th, 2013 ShoreMaster announced that substantially all of its assets had been acquired by High Street Capital, a longstanding private equity group based in Chicago, IL. In retrospect, this was great news for ShoreMaster, its customers, its employees, and its new owners, High Street Capital. ShoreMaster continues to operate independently and its corporate headquarters remains in Fergus Falls, MN. The existing management team remains in place, and ShoreMaster is well positioned to continue to lead the waterfront equipment market.

We are extremely thankful for all of our friends, loyal customers, dealers and partners, you make ShoreMaster what it is today and help shape what it will become tomorrow. It’s going to be a fun ride!