Chris WinterFERGUS FALLS, MINNESOTA – July 7, 2015 – ShoreMaster, LLC a leading manufacturer of docks and lifts, is excited to announce the promotion of Chris Winter to Director of Operations and Engineering.

Winter has been with ShoreMaster since 2003 and brings more than 12 year of operational and engineering experience to this position. Early in his career at ShoreMaster he did design work, and estimates for marina’s and also worked as project manager in the commercial department.  Most recently working as the Design Team and Production Support Supervisor, Chris has a great amount of knowledge with all ShoreMaster LLC products, employee safety, and has well developed relationships with the operations team and employees.

“We are excited he has accepted this offer and the challenge. Chris has many years of experience throughout the operation and his direct interaction on the floor along with his engineering perspective makes this a great opportunity and fit,” says Don Hurley, President and CEO.

ShoreMaster continues to enjoy strong growth across all segments of its business, in part due to the Competitive Unification Strategy it implemented two years ago as a way to drive sustainable growth with an increased focus on competitiveness in distribution, product quality, customer service, and industry-leading operational facilities.

Winter will report to Rob Katzenmeyer, Vice President of Operation; the duties of his position will include oversight management of all areas of manufacturing and engineering to design and produce products and direct activities so that approved products are manufactured on schedule with quality standards.


By: Nate Noland, ShoreMaster CFO

Nate Dock SystemAs I get back to work after Independence Day, I reflect on my favorite holiday. This year I was able to spend it with family and friends on a lake in northern Minnesota. It was filled with fireworks, boat rides, yard games, and some good BBQ – as I am sure many people were able to do the same.

This Fourth of July we had our own yard game Olympics down by the lake. The National Anthem played while everyone saluted the American flag that was at the end of the ShoreMaster dock. For those of you who are wondering, my team did not win, maybe next year.

Nate FamilyOver the last couple years, my family has grown and it was nice to get away from the stress and spend some time with my kids at the lake – the ShoreMaster dock enabled this more than ever.  We replaced an old steel roll-in dock with a new aluminum dock with a bench, flagpole, and stairs. It was interesting to see more and more people gathering and enjoying their time on the dock. I never realized before that your dock can be so much more than just a gateway to the lake if you want it to be. It is now a huge part of our lake experience. Over the years I hope to spend a lot more time with my kids right there on the lake. Hopefully when they are 16 they will still want to spend some time with their old man.

We do not want to forget the true reason of Independence Day. Everyone here at ShoreMaster wants to thank our veterans who fought for our freedom and who have preserved it ever since.

Be sure to like the ShoreMaster Facebook page and share your favorite Fourth of July event or memory to receive a ShoreMaster goodie package.


By:  Eric Muckenhirn, ShoreMaster IT Director

Growing up I have always liked a little change in my life.  Driving from point A to point B, I was not afraid of changing up the path, taking a different road to see some different scenery or stopping by a landmark on the side of the road to learn something new.


Four years ago my family bought our first dock system. It was part of the Infinity Series from ShoreMaster. It is named Infinity Series because of the infinite number of configurations you can have. Your only limitation is what you can dream up. Our family’s first dock was a functional and a modest straight dock. It was made up of four standing 4’ X 10’ Infinity sections, with cedar decking straight out from shore, and a swim ladder at the end. It was good enough to get us on the pontoon and out on the lake. Simple and functional. Summer #1 configuration was complete.2

When you own a lake home, friends and family LOVE to come visit.  A lake home is a place where friends and family want to visit and congregate. If given the opportunity, people will also congregate on the dock. The following season, we bought some more 4’ X 4’ and 4’ X 10’ sections thinking we knew exactly what we wanted; a platform at the end, a new slip for the pontoon to help with boarding, and also provide access to the sailboat. Summer #2 configuration was in the books.

3.Last summer, my family purchased a Jet Ski.  The family was pretty excited about the Jet Ski, but the question came up about where we were going to park it.  We decided to use the same configuration as the previous summer, but add another slip for the sail boat and park the Jet Ski outside of the sailboat slip.  Summer #3 configuration was finished.

Last oneThis season, as in seasons past, we decided to change it up yet again. We purchased some 45° angle dock sections and completely redesigned the dock layout again. Reusing the dock pieces we had, we were able to go out a little farther and rebuild the swim deck. Minnesota had lower water levels earlier in the spring/summer, so being able to move the pontoon out helped with launching. We were able to go farther out by reconfiguring the dock setup, removing the slip for sailboat, and moving the Jet Ski over to the main part of the dock. This configuration is by far my favorite. The 45° angles really make the dock look sharp with their rounded edges. The dock furniture at the end makes you feel like you are sitting out on water. The platform out at the end acts as a relaxation area. We also have two vertical dock bumpers at the end for when friends want to moor their boat to the dock.

We really love our dock. It has provided us with the flexibility to add-on as we needed. You are not limited to one cofiguration. By redesigning the layout, you truly can come up with many different designs to suit your needs and varying lake conditions each summer. Start simple like we did, and then over the course of some seasons you can add on piece by piece. Pictured is the standing RS4 dock. The entire setup, each summer, was reconfigured and installed by my dad who is 62 (sorry for posting your age) and me (an IT guy).

You might not want to reconfigure your setup as often as we do, but next summer you might get the itch. Believe me, it is fun knowing that you are only limited by your own creativity.


butchs boats

ShoreMaster is excited to announce the addition of Butch’s Boats and Power Sports to the ShoreMaster dealer network. Located in Barnesville, MN. Butch’s Boats and Power Sports has been in business since 1975.

Butch Lemke, owner and operator, has a lot of knowledge of the marine industry and a passion that ensures all of his customers are taken care of. Butch started racing snowmobiles for a boat dealership growing up and has been working in the marine industry ever since.

Besides ShoreMaster’s premium waterfront products Butch’s also sells Weeres pontoons, MirroCraft boats, outboards, and a full line of Husqvarna Lawn Care Equipment. They also has a service department to make sure that customers get the service they need to keep them happy and on the water.

Butch’s Boats and Power Sports has 3rd and 4th generations customers that keep coming back year after year. Seeing customers satisfied with their products is what makes Butch proud of his business, “I believe the person you choose to do business with is as important as the brand you choose.”

To learn more about Butch’s and their lineup of premium products, check out their website at

ShoreMaster, LLC is a premier manufacturer of waterfront equipment, specifically docks and boat lifts. ShoreMaster, LLC continues to grow their dealer network –working to provide their customers with the very best waterfront experience available.


By: Don Hurley, ShoreMaster President/CEO


Don's Dock 2

Before video games and cell phones, there were toys and games.  I was fortunate enough to have a Lionel train set as a kid.  I received the original beginner’s set for Christmas one year and I was hooked!  That original set only had six train cars including the engine which came with a light and pills that were dropped down the stack to make it smoke.  That set also included just enough track to construct a small oblong oval.  And finally, it had a small electric control called a transformer (which means something totally different to today’s kids) that powered it but only to minor speeds. In the box was a catalog with all of the accessories to make your train system larger, faster and better.

You can see where this is going.

The first thing I got to upgrade was a larger powered electric transformer.  That was great, except the oval was too small, and the train kept flying off the track due to the increased speed.  So, I begged for more track and on my birthday I got more track.  Then I got some large sheets of plywood so I could permanently affix the track which prevented it from coming undone when it just was loosely put together as stock.

That lasted until three months later when I started mowing lawns and could buy a crossing station signal. The next Christmas I got more track and set up a complicated layout that included switches, a water tower, trees, and a dump station.  I then added another entire train and was running two trains on my elaborate system.

I eventually had to grow up and put my train system away.  I missed that feeling of excitement of continually adding and changing the layout of my train set.

Until I got my ShoreMaster dock and lift system.  Oh my!  As with my train set, I started out with some dock and a pre-laid out design by my helpful colleagues in our call center.  I decided to put every piece together and to install the dock myself.  That’s when I really got hooked!

I started fiddling with the layout as I realized that because of the QC system, I could configure my dock anyway I wanted.  Guess that’s why it’s named the Infinity Dock, dah! (It takes some of us longer than others.  Or as my daughter says to me, “Light bulb!”)  So I drew up small to scale sections and started to reconfigure.

I kept coming back to the office and ordering more accessories.  Adding cleats, dock bumpers, and solar chargers for my boat lift motor.  There was so much to add.

That was great until my wife butted in.  She started reconfiguring to set up the dock furniture on an island of its own with a quarter turn offshoot.  She was thinking of relaxation, while I was trying to set up my fishing boat.  You can see where this is going!

So next year, we are going to have one dock system, but she will have her part of the system, and I will have mine.  We both have a Christmas list going of what each of us wants to add to our part of the dock.

I can’t wait!


Dunk Tank - Press Release

FERGUS FALLS, MINNESOTA, June 15, 2015 – ShoreMaster, LLC employees recently raised over $650 in donations for the Fergus Falls Community Food Shelf.

ShoreMaster held a fundraising event – Dunk for A Cause – during the month of May which raised the majority of the funds. Throughout the month employees were able to donate pocket change to nominate members of the executive team into the dunk tank that would be present during the June quarterly meeting. At the end of the month, the employees had raised over $525 dollars which put three members of the executive team – Ashley Bruggeman, Eric Muckenhirn, and Nate Noland – into the Dunk Tank. ShoreMaster employees also raised money by donating money to throw pitches during the dunk tank event. In total, over $650 dollars was raised for the local food shelf. Mike Shol, board member of the Fergus Falls Community Food Shelf, was on hand at the event.

“Thank you so much. This contribution means the world to our organization, especially this time of year. With these funds we can help to continue to support our local families. Thank you.” said Mike Shol.

“We have such great people here at ShoreMaster, and I am so proud of the way they step up each and every time we do a fundraiser. They are always eager and happy to help this community.” says Don Hurley, ShoreMaster President/CEO. “We wanted to do something fun but meaningful at the same time, and I definitely think that this event was a home run on both.”

ShoreMaster, LLC is a premier manufacturer of waterfront equipment, specifically docks and boat lifts. The ShoreMaster team includes welders, fabricators, engineers, mechanics, developers, designers, problem solvers and more–working together to provide their customers with the very best waterfront experience available. Visit ShoreMaster at for more information.

ShoreMaster, LLC Names Jason Ebert as Purchasing Manager

Jason 2FERGUS FALLS, MINNESOTA – May 20, 2015 – ShoreMaster, LLC a leading manufacturer of docks and boat lifts, is excited to announce the promotion of Jason Ebert to Purchasing Manager. Jason will be responsible for developing and managing the company’s supply chain and is vital to supporting the operations of the company. This position reports to the Materials Manager and will work closely with all levels of the company and with all company departments.

Jason Ebert has been with ShoreMaster, LLC for 10 years and brings experience in the purchasing department. Most recently working as the Purchasing Clerk, Jason has already developed relationships with a few vendors we currently use. Materials Manager, Rod Rohlfs says, “Jason has well rounded knowledge of the ShoreMaster family brands, and our production system which will help him in the direction and oversight for the company’s purchasing strategy.”

When asked about his new responsibilities as Purchasing Manager, Jason said, “I am happy to have received this opportunity as I feel I am ready for the challenge. ShoreMaster is a great place to work. I am excited to expand my knowledge and experience here at ShoreMaster putting my Advanced Lean Principles and Tools from Purdue University to good use. “

ShoreMaster continues to enjoy strong growth across all segments of its business, in part due to the Competitive Unification Strategy it implemented two years ago as a way to drive sustainable growth with an increased focus on competitiveness in distribution, product quality, customer service, and industry-leading operational facilities.

Teaching the Future to Fish

ShoreMaster is a proud sponsor of Fishing the Midwest’s School of Fish and excited to announce some of the upcoming School of Fish sessions.

The School of Fish is a kid’s fishing class designed to teach children about nearby lakes, the fish that live in them, how to catch fish, and responsible waterfront activities. In addition to the great fishing tips and tricks that kids will learn, all kids get their own fishing rod and reel, tackle, t-shirt, workbook, and more. Plus, parents are welcome to join to make it a fun activity for the whole family.

The School of Fish will be soon be holding classes in Ely (MN), Duluth (MN), Eagan (MN), Stewartville (MN), and Morgan (MN). For a complete schedule and more information visit


FERGUS FALLS, MINNESOTA, May 1, 2015 – ShoreMaster, a leading manufacturer of docks and boat lifts, is excited to announce the addition of  new field sales representative – Tom Haberkorn – to the ShoreMaster team.

Haberkorn will serve as the Field Sales Representative for the Wisconsin territory. He will work closely with the Regional Sales Manager for the Midwest, Aaron Nyhus, to provide dealers and customers the superior service and training expected of the ShoreMaster brand.


“We are very excited to have Tom join the team. We have always had a strong dealer and retail presence in the Upper Midwest. The addition of an FSR in this region will help us to serve those dealers who are continuing to see strong retail growth.” say Don Hurley, ShoreMaster President/CEO. “The primary function of this position is to serve our dealers and to assist our dealer/distributors in servicing and adding sub-dealers. Having an FSR dedicated to the Wisconsin market will enable us, and our dealers, to seize the opportunities presented around the water.”


Haberkorn has previously worked in sales and customer service roles in the marine industry so he brings with him an understanding for the industry, the products and the dealers. He has actually worked with many of the ShoreMaster dealers in some capacity through his previous positions in sales.  As a part of his role as a field sales representative, Haberkorn will focus on improving the accessibility and distribution of ShoreMaster products to the ShoreMaster dealer network – and in turn to the retail customer.


“Tom is a dedicated and passionate rep, he is ready and is excited to get out in the field and start working with our dealers. He has a passion for the marine industry and is quickly learning the ShoreMaster way and product line-up; his drive and knowledge will be a great asset for our company and for our dealers.” says Hurley.


ShoreMaster, LLC is a premier manufacturer of waterfront equipment, specifically docks and boat lifts. The ShoreMaster team includes welders, fabricators, engineers, mechanics, developers, designers, problem solvers and more–working together to provide their customers with the very best waterfront experience available. Visit ShoreMaster at for more information.

With Sad Hearts

dennis tuelThe ShoreMaster family has heavy hearts this week as we learn of the passing of our founder and friend, Dennis Tuel, Sr.. Dennis, who founded ShoreMaster in 1972, was an active and cherished member of the ShoreMaster family. The values, traditions, and service that Dennis Tuel, Sr. founded ShoreMaster on at still at the core of who we are today – he will be missed by employees and dealers alike. Our hearts, thoughts, and prayers go out to Marsha and the entire Tuel family.

Funeral Services will be held at Our Lady of Victory Church in Fergus Falls, MN on Tuesday, April 28th (11:00am). Visitation (5:00-7:00pm) and Prayer Service (6:30pm) will be held on Monday, April 27th at Olson Funeral Home in Fergus Falls. Condelences may be sent online at