Do You Really Need Adjustable Leveling Legs for Boat Lifts? (Repost)

This is a repost of a blog previously shared a while ago but is still incredibly relevant. Read on to learn more about adjustable level legs – often called screw legs – and if or when they are applicable for your boat lift or waterfront system.

Adjustable Boat Lift Screw LegsYou may not need them. That’s right, unless your water depth continuously fluctuates throughout your boating season you probably don’t need adjustable leveling legs for your boat lift. Wouldn’t it be a shame to pay for a boat lift that incorporates adjustable leveling legs into the boat lift design, when you don’t have a need for them? Some boat lift manufacturers are incorporating adjustable leveling legs into their boat lift design which forces customers to pay for them, even when they don’t have a need for them.

By incorporating adjustable leveling legs into every boat lift, these manufacturers are also adding to the boat lift owners’ maintenance burden, all for a boat lift accessory that may not be required by the consumer. ShoreMaster offers add-on adjustable leveling legs for their boat lifts, so ShoreMaster boat lift customers aren’t required to pay for, or maintain an accessory that they may not need, and, ShoreMaster’s adjustable leveling legs can be added onto existing ShoreMaster boat lifts, that a win for current and future boat lift customers.

You may not need them as much as you think you will. Even if your lakeshore experiences moderate water depth fluctuation throughout your boating season, you will likely find that you don’t need adjustable leveling legs as much as you think you do. For instance; if your water depth slowly drops by about 12 to 18” over the course of a boating season, you may be able to accommodate for the drop in your lakeshore’s water depth, by simply changing where you position your rack beam for entry and exit. For instance; if your starting water depth is anywhere near 4’, and you are using a vertical boat lift, you will likely be able to overcome an in-season water drop of about 12” simply by lowering your boat lift’s rack (not the entire lift) an additional 12” to allow entry and exit of your boat lift. It’s that simple, there may be no need to adjust the overall height of your boat lift at all. And unless your water depth is different from season to season, you probably will not need to adjust your lift legs after your first install. Why pay for something that will require more maintenance year after year if you really don’t need it?

They are not as adjustable as you might think. Adjustable Leveling Legs for boat lifts provide some conveniences that work well for a few boat lift owners, however it is important to note that consumers should always make sure that the amount of travel in any leg leveling system offered by their boat lift manufacturer is adequate for their seasonal water depth fluctuation. After all, built in boat lift leveling legs will do you no good if they don’t provide an adequate amount of travel.

Boat Lift AccessoriesThe Case for Add-On Boat Lift Accessories

It’s pretty difficult to improve on the time-tested design of a boat lift like ShoreMaster’s vertical DVS boat lift. That’s because a boat lift’s design should be simple, extremely durable, and should not burden its owner with constant maintenance and tightening of bolts just to keep it together, and working properly. The evolution of a boat lift should be in its “add-on” accessories designed to meet the needs of specific customers. When you incorporate a boat lift accessory like adjustable leveling legs, into the design of the boat lift, you force the accessory on customers that may not need it, and reduce the boat lift’s overall simplicity.

Along with this reduction in boat lift simplicity comes more potential for problems, more need for maintenance, and less value for the customer. Unless your innovation is something that benefits all of your customers, you are just forcing them to pay for things they will never use.

With ShoreMaster’s Adjustable Boat Lift Screw Legs, you can always add an adjustable leg leveling system as you need it. This way, ShoreMaster ensures that you are not spending your money on a boat lift accessory that you don’t need, and wasting your time maintaining an accessory that you didn’t require in the first place. 


Exclusive Gray Options for Absolutely Stunning Docks

Lately, there has been a rise in popularity for grey color schemes in interior design and home décor. It’s the hottest new neutral color for the home. Homeowners across the country have embraced gray for everything – throw pillows, wall color, appliances, fixtures, furniture, and more. And now, thanks to ShoreMaster, they can have it on their dock (in a variety of options) as well.

This season we introduced many gray options for our dealers and consumers. Gray Oak Woodgrain decking. Gray Vertex decking. Gray Glacier flow-through decking. Gray furniture options. Gray benches. Even our sister brand, Rhino Marine Systems, is now offering Gray Front Mount RhinoLifts.

While on the surface gray may seem like a somber color homeowners (and dock owners) love gray as it plays so well with other colors and provides a warmer environment than white. Gray offers a neutral color palette that highlights other colors very well. Especially at all the colors present at the lake – the canopy, the landscaping, blue skies and water (gray goes GREAT with blues – especially ShoreMaster blue), and more.

One of ShoreMaster’s biggest advantages in the dock market has always been the number of options that we provide buyers with in terms of decking and accessories – these new color choices put yet another opportunity for dock owners – one that no one else is offering. If you haven’t had a chance yet to check the new gray options check out the gallery below – or better yet, stop in to a dealership and ask about our new gray options.


ShoreMaster Announces Invision Capital as New Equity Partner

ShoreMaster, LLC, the leading manufacturing of premium docks, boat lifts, and accessories in North America, announces that Invision Capital has become a new equity partner.

Invision Capital is a lower middle market private equity firm with over 80 years of investing and operating experience that focuses on partnering with companies with market leading positions, world-class management teams, long-term stability and potential for growth. Robert Castillo, managing director, states, “ShoreMaster holds all our key investment attributes and is an ideal Company for us. We look forward to supporting management in their vision for the next chapter of ShoreMaster.”

Don Hurley, President and CEO of ShoreMaster states, “Invision is an excellent fit for us. I am delighted with this new partnership and believe that it will enhance our relationships with our dealers, employees, and customers. Invision’s approach to strategic investing and its deep knowledge of business lifecycles will drive ShoreMaster’s growth in the North American market for waterfront recreational products.”

ShoreMaster was originally founded in 1972 by Dennis Tuel, Sr. Mr. Tuel was a storied entrepreneur who founded ShoreMaster to bring the first all-aluminum boat lift to market. Mr. Tuel sold ShoreMaster to Otter Tail Corporation in 2002. Otter Tail Corporation, in turn, sold its interest in ShoreMaster to High Street Capital in 2013. The recent sales of High Street’s interest in ShoreMaster to Invision Capital is a clear testament to ShoreMaster’s sustainability and incredible growth potential.

ShoreMaster is a customer-focused, market driven company that manufactures quality products safely and efficiently with great people. ShoreMaster has five brands to meet the needs of any waterfront owner throughout North America. The ShoreMaster brands are ShoreMaster, PolyDock Products, Rhino Marine Systems, Shoreline Industries, and OEM Industries. Don Hurley sees an extremely bright future for ShoreMaster: “We strive to provide our dealers, distributors, and customer with the best solutions to meet their waterfront needs. From Florida to Alaska, and California to Maine, we have a solution. That’s what makes us the best company to do business with. With our new partnership with Invision Capital, we look forward to bringing more to the market as we execute our vision as the premium provider of waterfront equipment in North America.”

For further questions, contact Nathan M. Noland, Chief Financial Officer, ShoreMaster, LLC, 1025 International Drive, Fergus Falls, MN 56537.


Removable Deck Panels Provide Superior Strength, Convenience and Personalization

ShoreMaster dock systems are different than all other docks on the market in so many ways. One of the most distinct ways is that we offer removable decking and the industry’s most decking options (11 choices to be exact). But when other manufacturers are permanently attaching their decking to the dock frame, why does ShoreMaster utilize removable decking panels.

The first – and probably most important reason – because we can. The strength and stability of our Infinity Dock Systems is built into the dock frames themselves. We don’t have to rely on the decking attachment to provide the systems support. We utilize premium, precision welding, center stringers, and superior truss and rail side construction to ensure that our dock frames will stand up use-after use, season-after-season.

The second reason we feature removable decking is that its easier on our DIY dock system owners. Removable decking means a lightweight system, which makes our dock systems easier to assemble, install and remove. Because of our design and construction we can offer industry-leading strength and stability without all the extra weight of the decking.

Another reason we do it is that removable decking means easier ownership. You can upgrade when you want for a fresh look (at a fraction of the cost of a complete new system). And while you might lose a panel in a nasty Summer storm, its easily replaced (and replacing a panel is better than needing to replace the whole section – isn’t it).

And lastly (more certain not least), removable decking allows for more options. Our dealers are able to easily carry and offer 11 different decking options and 4 models of docks (learn more about individual decking and dock systems). That’s 44 unique setups available. No other dealer network or manufacturer is able to offer that kind of personalized and customized waterfront experience. #yourdockyourway


Introducing Gray Oak Aluminum Decking – A ShoreMaster Exclusive

Gray is in and we’ve got it!

For years, property owners have appreciated the maintenance-free beauty of premium woodgrain aluminum decking from ShoreMaster. Now they can enjoy the same style and performance with our exclusive new gray oak pattern.

In order to discover the perfect color for the outdoors, we went indoors for inspiration – and chose one of today’s most popular colors in interior design. It’s classy, contemporary and the ideal way to lend a modern touch to your waterfront.

The advantages of ShoreMaster woodgrain aluminum decking are found in the details. The secret lies in our painting process. We apply an artistic, non-repeating pattern to every board for a rich, realistic appearance. It’s random, just like Mother Nature herself. We also powder-coat the aluminum, making it durable and maintenance-free – because you want to enjoy your dock and not work on it.

Our aluminum decking is also lighter and stronger than real wood, which makes dock installation easier than ever. Your dock will never rot or warp, giving you a timeless look year after year. Plus, the unique treaded surface provides slip-resistant safety and comfort.

So whether you choose your aluminum woodgrain decking in the new gray oak or our traditional oak, you’ll love its worry-free performance and one-of-a-kind beauty. Design your dream waterfront system with ShoreMaster.

YOUR DOCK. YOUR WAY!


NEW Premium Dock Furniture from ShoreMaster and Homecrest Outdoor Living

ShoreMaster is excited to announce the launch of our premium dock furniture which offers a truly customized dock experience.

Enjoy your waterfront more from the comfort of  your dock system. Our premium furniture are easy to add, remove and adjust for a beautiful look and relaxing atmosphere.

Our NEW premium dock furniture, from Homecrest Outdoor Living, offers you a truly unique dock experience – one that you’d expect from a ShoreMaster system. Available in 5 chair fabric options – with coordinating umbrellas – you get furniture that matches the unique style of our waterfront space.

Our new dock furniture utilizes a model design and versatile Hickory finish. The chairs feature a swivel rock functionality for the ultimate in comfort and relaxation on the dock. The 24″ round table offer an attractive, functional space for drinks, books, and more. While the umbrella (in coordinating fabrics) offers shade on even the hottest Summer days. All pieces feature all-aluminum construction for durability and longevity, and are a part of our QuickConnect line-up meaning easy installation, removable and configuration. Its your dock, make it work for you!

ShoreMaster Premium Dock Furniture Swatches
Find a dealer location near you or a boat show
in your area to learn more and experience the ShoreMaster difference for yourself.

 


2017 Boat Show Schedule

Winter Boat Show Season is upon us and ShoreMaster dealers all across the Unites States and Canada couldn’t be more excited for the opportunity to get out and visit with all of our customers. It’s one of our favorite times of year – second only to when we actually get to be on the water in the Summer.

If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you!

 

January

January 6th – January 8th – Denver Boat Show – Colorado Convention Center in Denver, CO

January 11th – January 15th – Portland Boat Show – Portland Expo Center in Portland, OR

January 12th – January 16th – Cleveland (Mid-America) Boat Show – I-X Center in Cleveland, OH

January 12th – January 15th – Atlanta Boat Show – Georgia World Congress Center in Atlanta, GA

January 12th – January 15th – St. Paul Sportsmen’s Show – Saint Paul River Centre in St. Paul, MN

January 13th – January 15th – Kearney Hone and Builders Show – Buffalo County Fairgrounds in Kearney, NE

January 19th – January 22nd – Birmingham Boat Show – Birmingham Jefferson Civic Center in Birmingham, AL

January 19th – January 22nd – Kansas City Boat Show & Sportshow – Bartle Hall in Kansas City, MO

January 19th – January 22nd – Minneapolis Boat Show -Minneapolis Convention Center in Minneapolis, MN

January 19th – January 22nd – Nashville Boat Show – Music City Center in Nashville, TN

January 20th – January 29th – Toronto International Boat Show – Enercare Centre in Toronto, Ontario

January 20th – January 22nd – Fredericksburg Boat Show – Fredericksburg Expo & Conference Center in Fredericksburg, VA

January 20th – January 22nd – Grand Island Home and Builders Show – Pinnacle Bank Expo in Grand Island, NE

January 22nd – January 29th – Milwaukee Boat Show – Expo Center at State Fair Park in Milwaukee, WI

January 26th – January 29th – St. Louis Boat & Sports Show – America’s Center & The Dome in St. Louis, MO

January 25th – January 29th – Louisville Boat Show – Kentucky Exposition Center in Louisville, KY

January 27th – February 4th – Seattle Boat Show – CenturyLink Field Event Center in Seattle, WA

January 27th – January 29th – Fargo Boat and Marine Products Show – FargoDome in Fargo, ND

January 28th – February 4th – Spokane Boat Show – Spokane County Fair & Expo Center in Spokane, WA

 

February

February 3rd – February 5th – Nebraska Boat, Sport & Travel Show – Lancaster Event Center in Lincoln, NE

February 3rd – February 5th – Providence Boat Show – Rhode Island Convention Center in Providence, RI

February 4th – February 7th – Chattanooga Boat Show – Chattanooga Convention Center in Chattanooga, TN

February 9th – February 12th – Calgary Boat and Sportsmen’s Show – BMO Centre, Stampede Park in Calgary, AB

February 9th – February 12th – Halifax Boat Show – Halifax Exhibition Centre in Halifax, NS

February 9th – February 12th – Hartford Boat Show – Connecticut Convention Center in Hartford, CT

February 9th – February 12th – Mid-Atlantic Boat Show – Charlotte Convention Center in Charlotte, NC

February 10th – February 12th – Kalispell Boat Show – Flathead County Fairgrounds in Kalispell MT,

February 10th – February 12th – Lake Home & Cabin Show – Minneapolis Convention Center in Minneapolis, MN

February 11th – February 19th – New England Boat Show – Boston Convention & Exhibition Center in Boston, MA

February 15th – February 19th – Duluth Boat, Sports and Travel Show – Duluth Entertainment Convention Center in Duluth, MN

February 15th – February 19th – Grand Rapids Boat Show – Devos Place, Grand Rapids, MI

February 16th – February 19th – Central New York (CNY) Winter Boat Show – NYS Fairgrounds in Syracuse, NY

February 16th – February 19th – New Jersey Boat Sale & Expo – NJ Convention & Expo Center in Edison, NJ

February 17th – February 26th – Indianapolis Boat, Sport & Travel Show – Indiana State Fairgrounds in Indianapolis, IN

February 17th  – February 19th – Central Wisconsin Sports Show – Central Wisconsin Convention & Expo Center in Wausau, WI

February 23rd  – February 26th – Omaha Boat Sports and Travel Show – CenturyLink Center Omaha in Omaha, NE

February 24th  – February 26th – Wisconsin Fishing Show – Alliant Energy Center Expo Hall in Madison, WI

 

March

March 1st – March 5th – Atlantic City Boat Show – Atlantic City Convention Center in Atlantic City, NJ

March 2nd – March 5th – Portland Boat Show – Portland Sports Complex in Portland, ME

March 2nd – March 5th – Fargo Sportsmen’s Boat, Camping and Vacation Show – FargoDome in Fargo, ND

March 2nd – March 5th – Saskatoon Sport & Leisure Show – Prairieland Park in Saskatoon, SK

March 2nd – March 5th – Winnipeg Boat Show – RBC Convention Centre in Winnipeg, MB

March 3rd – March 5th – Vermont State Boat & Marine Show – Champlian Valley Expo in Essex, VT

March 10th – March 12th – Eastern Marine Sportsmen’s Show – New Balance Field House in Orono, ME

March 10th – March 12th – Augusta Boat Show – Augusta Civic Center in Augusta, ME

March 9th – March 12th – Knoxville Boat Show – Knoxvillw Convention Center in Knoxville, TN

March 9th – March 12th – Tacoma Puget Sound Boat Show – Tacoma Dome in Tacoma, WA

March 10th – March 12th – National Capital Boat Show – Dulles Expo Center in Chantilly, VA

March 10th – March 12th – Philly Boat Show – Greater Philadelphia Expo Center in Philadelphia, PA

March 16th- March 19th – Edmonton Boat & Sportsmen’s Show – The Edmonton Expo Centre, Northlands Park in Edmonton, Alberta

March 17th – March 19th – Bangor Boat Show – Cross Center in Bangor, ME

March 17th – March 19th – Wisconsin Sport Show – Menards Conference Center at Old Mill Plaza in Eau Claire, WI

March 17th – March 19th – Worcester Boat Show –  DCU Center in Worcester, MA

March 23rd – March 26th – Northwest Sportshow – Minneapolis Convention Center in Minneapolis, MN

March 31st – April 2nd – Bemidji Jaycees Annual Home, Sport & Travel Show – Sanford Center in Bemidji, MN

March 31st – April 2nd – Cottage Life – The International Centre in Mississauga, ON

March 31st – April 2nd – Great Upstate Boat Show – Adirondack Sports Complex in QueenBury, NY

 

April

April 1st – April 3rd – The State of Maine Sportsman Show – Augusta Civic Center in Augusta, ME

April 8th – April 10th – 1000 Islands Clayton Spring Boat Show – Cerow Recreation Park Arena in Clayton, NY

April 21st – April 23rd -Fairbanks Outdoor Show – Carlson Center in Fairbanks, AK


With Heavy Hearts

Rob KatzenmeyerIt is with incredibly heavy hearts that ShoreMaster mourns the loss of our own Rob Katzenmeyer, Vice-President of Operations, who passed away this past weekend after a hard fought battle with cancer.

Rob was a shining example of what ShoreMaster stands for and of the GREAT PEOPLE that we have as a part of our community. Rob started at ShoreMaster on the front line of operations while in high school. He worked during the Summers at ShoreMaster while in college and returned full-time upon graduation. He worked his way through the management ranks and eventually to the executive position of Vice-President of Operations and board member.  He was always about the people, our GREAT PEOPLE, and no one bled more ShoreMaster blue than he.

Beyond ShoreMaster, Rob was a pillar of the community. With two young children he was actively involved in many youth activities, especially the hockey association, and community programs. His passion for the community, for his children and for giving back was respected and admired by all who crossed his path.

Our thoughts and prayers go out to Rob’s wife, children, and family.

Funeral Services will be held at Bethlehem Church in Fergus Falls, MN on Friday, July 22nd (11:00am). Visitation and Prayer Service (5:00-7:0pm) will be held on Thursday, July 21st at Olson’s Funeral Home in Fergus Falls, MN.


5 Tips for Safe Water Fun This Summer

It’s National Water Safety Month!

Water SafetyWith the start of Summer right around the corner its time to start thinking again about FUN IN THE SUN! Along with that though we want all of our owners, families, dealers and friends to be sure they are practicing smart water safety so that everyone can enjoy the entire Summer on the water! Here are 5 helpful tips to keep you in the sun all Summer long!

1. Always wear a life jacket!
Whether you’re on a boat or a personal water craft you should always have – and wear – a personal flotation device. Young children should wear life jackets anytime they are in or around water. This is the first line of defense against drownings and is of the utmost important. Make sure your life jacket fits snugly but comfortably and cannot slip above the chin or ears when tugged on at the shoulders.

2. Pay Attention to the Weather
Summer weather can change quickly. Severe weather can come on quickly and escalated rapidly. Pay attention to the weather forecasts and the skies. You don’t want to get caught on the lake or out in the open when Summer weather goes from sunny to stormy. And always wear sunscreen! The reflection off the water amplifies the sun’s intensity so protect yourself from harmful UV rays.

3. Drinking and Boating Don’t Mix
An cool beverage can be quite refreshing during a hot Summer day but don’t drink and drive or boat. Drinking can impair your judgement and slow your reflexes making it harder for you to steer, swim and assist those around you. If you want to have a cool beverage do it from the safety of the shoreline.

4. Keep Your Speed Down and Pay Attention
The lakes and waterways can get very busy in the Summer months. Keep a look out of other boats, swimmers, tubers, skiers, and more. Keep you speed reasonable and always practice defensive driving – if you aren’t sure what the other guy is doing stay clear. Keep an eye out for fellow boats in distress and need of help as well.

5. Use the Buddy System
Bring a buddy with – its more fun and more safe! Even experience water-users and swimmers can get put in a dangerous situation.

 


ShoreMaster Welcomes Patrick McCarthy to the Team

ShoreMaster, a leading manufacturer of docks and boat lifts, is excited to announce the addition of a new field sales representative – Patrick McCarthy – to the ShoreMaster team.

McCarthy will serve as the Field Sales Representative for the Northern Minnesota and North Dakota territory. He will work closely with the Regional Sales Manager for the Midwest, Aaron Nyhus, to provide dealers and customers the superior service and training expected of the ShoreMaster brand.

“Pat is an experienced, dedicated and passionate rep, he is ready and is excited to get out in the field and start working with the dealers in this territory. He is quickly learning the ShoreMaster way and product line-up; his past experience and drive will be a great asset for our company and for our dealers,” says Aaron Nyhus, Regional Sales Manager. “The primary function of this position is to serve our dealers and to assist our dealer/distributors in servicing and adding sub-dealers. Having an FSR dedicated to the this market will enable us, and our dealers, to seize the opportunities presented on and around the water.”

As a part of his role as a field sales representative, McCarthy will focus on improving the accessibility and distribution of ShoreMaster products to the ShoreMaster dealer network – and in turn to the retail customer.

WELCOME TO THE TEAM PATRICK!