ShoreMaster, LLC, the leading manufacturing of premium docks, boat lifts, and accessories in North America, announces that Invision Capital has become a new equity partner.
Invision Capital is a lower middle market private equity firm with over 80 years of investing and operating experience that focuses on partnering with companies with market leading positions, world-class management teams, long-term stability and potential for growth. Robert Castillo, managing director, states, “ShoreMaster holds all our key investment attributes and is an ideal Company for us. We look forward to supporting management in their vision for the next chapter of ShoreMaster.”
Don Hurley, President and CEO of ShoreMaster states, “Invision is an excellent fit for us. I am delighted with this new partnership and believe that it will enhance our relationships with our dealers, employees, and customers. Invision’s approach to strategic investing and its deep knowledge of business lifecycles will drive ShoreMaster’s growth in the North American market for waterfront recreational products.”
ShoreMaster was originally founded in 1972 by Dennis Tuel, Sr. Mr. Tuel was a storied entrepreneur who founded ShoreMaster to bring the first all-aluminum boat lift to market. Mr. Tuel sold ShoreMaster to Otter Tail Corporation in 2002. Otter Tail Corporation, in turn, sold its interest in ShoreMaster to High Street Capital in 2013. The recent sales of High Street’s interest in ShoreMaster to Invision Capital is a clear testament to ShoreMaster’s sustainability and incredible growth potential.
ShoreMaster is a customer-focused, market driven company that manufactures quality products safely and efficiently with great people. ShoreMaster has five brands to meet the needs of any waterfront owner throughout North America. The ShoreMaster brands are ShoreMaster, PolyDock Products, Rhino Marine Systems, Shoreline Industries, and OEM Industries. Don Hurley sees an extremely bright future for ShoreMaster: “We strive to provide our dealers, distributors, and customer with the best solutions to meet their waterfront needs. From Florida to Alaska, and California to Maine, we have a solution. That’s what makes us the best company to do business with. With our new partnership with Invision Capital, we look forward to bringing more to the market as we execute our vision as the premium provider of waterfront equipment in North America.”
For further questions, contact Nathan M. Noland, Chief Financial Officer, ShoreMaster, LLC, 1025 International Drive, Fergus Falls, MN 56537.
ShoreMaster dock systems are different than all other docks on the market in so many ways. One of the most distinct ways is that we offer removable decking and the industry’s most decking options (11 choices to be exact). But when other manufacturers are permanently attaching their decking to the dock frame, why does ShoreMaster utilize removable decking panels.
The first – and probably most important reason – because we can. The strength and stability of our Infinity Dock Systems is built into the dock frames themselves. We don’t have to rely on the decking attachment to provide the systems support. We utilize premium, precision welding, center stringers, and superior truss and rail side construction to ensure that our dock frames will stand up use-after use, season-after-season.
The second reason we feature removable decking is that its easier on our DIY dock system owners. Removable decking means a lightweight system, which makes our dock systems easier to assemble, install and remove. Because of our design and construction we can offer industry-leading strength and stability without all the extra weight of the decking.
Another reason we do it is that removable decking means easier ownership. You can upgrade when you want for a fresh look (at a fraction of the cost of a complete new system). And while you might lose a panel in a nasty Summer storm, its easily replaced (and replacing a panel is better than needing to replace the whole section – isn’t it).
And lastly (more certain not least), removable decking allows for more options. Our dealers are able to easily carry and offer 11 different decking options and 4 models of docks (learn more about individual decking and dock systems). That’s 44 unique setups available. No other dealer network or manufacturer is able to offer that kind of personalized and customized waterfront experience. #yourdockyourway
For years, property owners have appreciated the maintenance-free beauty of premium woodgrain aluminum decking from ShoreMaster. Now they can enjoy the same style and performance with our exclusive new gray oak pattern.
In order to discover the perfect color for the outdoors, we went indoors for inspiration – and chose one of today’s most popular colors in interior design. It’s classy, contemporary and the ideal way to lend a modern touch to your waterfront.
The advantages of ShoreMaster woodgrain aluminum decking are found in the details. The secret lies in our painting process. We apply an artistic, non-repeating pattern to every board for a rich, realistic appearance. It’s random, just like Mother Nature herself. We also powder-coat the aluminum, making it durable and maintenance-free – because you want to enjoy your dock and not work on it.
Our aluminum decking is also lighter and stronger than real wood, which makes dock installation easier than ever. Your dock will never rot or warp, giving you a timeless look year after year. Plus, the unique treaded surface provides slip-resistant safety and comfort.
So whether you choose your aluminum woodgrain decking in the new gray oak or our traditional oak, you’ll love its worry-free performance and one-of-a-kind beauty. Design your dream waterfront system with ShoreMaster.
ShoreMaster is excited to announce the launch of our premium dock furniture which offers a truly customized dock experience.
Enjoy your waterfront more from the comfort of your dock system. Our premium furniture are easy to add, remove and adjust for a beautiful look and relaxing atmosphere.
Our NEW premium dock furniture, from Homecrest Outdoor Living, offers you a truly unique dock experience – one that you’d expect from a ShoreMaster system. Available in 5 chair fabric options – with coordinating umbrellas – you get furniture that matches the unique style of our waterfront space.
Our new dock furniture utilizes a model design and versatile Hickory finish. The chairs feature a swivel rock functionality for the ultimate in comfort and relaxation on the dock. The 24″ round table offer an attractive, functional space for drinks, books, and more. While the umbrella (in coordinating fabrics) offers shade on even the hottest Summer days. All pieces feature all-aluminum construction for durability and longevity, and are a part of our QuickConnect line-up meaning easy installation, removable and configuration. Its your dock, make it work for you!
If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!
It is with incredibly heavy hearts that ShoreMaster mourns the loss of our own Rob Katzenmeyer, Vice-President of Operations, who passed away this past weekend after a hard fought battle with cancer.
Rob was a shining example of what ShoreMaster stands for and of the GREAT PEOPLE that we have as a part of our community. Rob started at ShoreMaster on the front line of operations while in high school. He worked during the Summers at ShoreMaster while in college and returned full-time upon graduation. He worked his way through the management ranks and eventually to the executive position of Vice-President of Operations and board member. He was always about the people, our GREAT PEOPLE, and no one bled more ShoreMaster blue than he.
Beyond ShoreMaster, Rob was a pillar of the community. With two young children he was actively involved in many youth activities, especially the hockey association, and community programs. His passion for the community, for his children and for giving back was respected and admired by all who crossed his path.
Our thoughts and prayers go out to Rob’s wife, children, and family.
Funeral Services will be held at Bethlehem Church in Fergus Falls, MN on Friday, July 22nd (11:00am). Visitation and Prayer Service (5:00-7:0pm) will be held on Thursday, July 21st at Olson’s Funeral Home in Fergus Falls, MN.
With the start of Summer right around the corner its time to start thinking again about FUN IN THE SUN! Along with that though we want all of our owners, families, dealers and friends to be sure they are practicing smart water safety so that everyone can enjoy the entire Summer on the water! Here are 5 helpful tips to keep you in the sun all Summer long!
1. Always wear a life jacket!
Whether you’re on a boat or a personal water craft you should always have – and wear – a personal flotation device. Young children should wear life jackets anytime they are in or around water. This is the first line of defense against drownings and is of the utmost important. Make sure your life jacket fits snugly but comfortably and cannot slip above the chin or ears when tugged on at the shoulders.
2. Pay Attention to the Weather
Summer weather can change quickly. Severe weather can come on quickly and escalated rapidly. Pay attention to the weather forecasts and the skies. You don’t want to get caught on the lake or out in the open when Summer weather goes from sunny to stormy. And always wear sunscreen! The reflection off the water amplifies the sun’s intensity so protect yourself from harmful UV rays.
3. Drinking and Boating Don’t Mix
An cool beverage can be quite refreshing during a hot Summer day but don’t drink and drive or boat. Drinking can impair your judgement and slow your reflexes making it harder for you to steer, swim and assist those around you. If you want to have a cool beverage do it from the safety of the shoreline.
4. Keep Your Speed Down and Pay Attention
The lakes and waterways can get very busy in the Summer months. Keep a look out of other boats, swimmers, tubers, skiers, and more. Keep you speed reasonable and always practice defensive driving – if you aren’t sure what the other guy is doing stay clear. Keep an eye out for fellow boats in distress and need of help as well.
5. Use the Buddy System
Bring a buddy with – its more fun and more safe! Even experience water-users and swimmers can get put in a dangerous situation.
ShoreMaster, a leading manufacturer of docks and boat lifts, is excited to announce the addition of a new field sales representative – Patrick McCarthy – to the ShoreMaster team.
McCarthy will serve as the Field Sales Representative for the Northern Minnesota and North Dakota territory. He will work closely with the Regional Sales Manager for the Midwest, Aaron Nyhus, to provide dealers and customers the superior service and training expected of the ShoreMaster brand.
“Pat is an experienced, dedicated and passionate rep, he is ready and is excited to get out in the field and start working with the dealers in this territory. He is quickly learning the ShoreMaster way and product line-up; his past experience and drive will be a great asset for our company and for our dealers,” says Aaron Nyhus, Regional Sales Manager. “The primary function of this position is to serve our dealers and to assist our dealer/distributors in servicing and adding sub-dealers. Having an FSR dedicated to the this market will enable us, and our dealers, to seize the opportunities presented on and around the water.”
As a part of his role as a field sales representative, McCarthy will focus on improving the accessibility and distribution of ShoreMaster products to the ShoreMaster dealer network – and in turn to the retail customer.
ShoreMaster is proud to once again be a sponsor of Midwest Fishing’s School of Fish.
This unique program provides kids – and parents – an amazing opportunity to learn all about fishing, water safety, and lake preservation. In each 3-hour class participants learn about lakes, the fish that live in them, how to tie knots, rig their own fishing line, and much more. Kid’s also learn how to be responsible and safe anglers and sportsmen as well as ways to get involved in fishing and waterfront clubs. In addition to the great fishing tips and tricks that kids will learn, all kids get their own fishing rod and reel, tackle, t-shirt, workbook, and more. Plus, parents are welcome to join to make it a fun activity for the whole family.
Midwest Fishing hosts open-water and ice-fishing classes throughout the year all across the Midwest. For locations and a class schedule visit their website.
All this month we are featuring our QuickConnect accessory system and premium line-up of dock accessories. Our exclusive ShoreMaster QuickConnect accessory system takes the hassle out of customization and allows your dock system to evolve as your needs change. This week we are featuring some of our water-sport accessories like our QC Rack and Fishing Rod Holder – both of which all for easier use and storage of your water-sport accessories so you can spend more time enjoying the water.
Spend more time out on the water and less time getting your equipment down to the water with our QuickConnect storage rack. Store your paddleboard, kayak, canoe, wakeboard and more right on the dock. Our QuickConnect bracket attaches anywhere along the perimeter of the dock so you’ll water-sport toys are already down at the lake for easy access (no more hauling board down the shoreline). The accessory brackets extend out over the water (off the dock) so you aren’t sacrificing any of your valuable dock space either (its a win-win).
Single and double (shown) rack options are available and the versatile design can accommodate nearly any water-sport equipment.
Fishing off the dock can be more relaxing then ever now with the Fishing Rod Holder. Attached the rod holder anywhere along the perimeter of the dock system using the QuickConnect accessory bracket and the slide the rod into the holder. It provides easy access when a fish is on and hand-free fishing while you wait for the next big bite. Pair the fishing rod holder with our furniture or benches for the most comfortable, convenient evening of dock fishing! Now if only we could guarantee a big catch!