ShoreMaster Readies Fergus Falls Manufacturing Plant for 2nd Shift

FERGUS FALLS, MINNESOTA – Chris Winter, Director of Operations at ShoreMaster announced plans to expand ShoreMaster’s workforce with the creation of a second shift production team at it’s Fergus Falls manufacturing facility. ShoreMaster plans to have the second shift up and running by the middle of March with training for those new hires beginning as early as February 5th.

We have seen tremendous growth over the last few years through our best in class support of our dealers and customers. “We’ve been adding new robotic welding equipment, CNC machines, and saws to our operations as we’ve grown over the last couple of years, while also training our employees on safety and our version of continuous improvement. We think the timing is perfect to add a second shift this season” said Mr. Winter.

To help find employees interested, ShoreMaster has partnered with Doherty Staffing Solutions. With offices in Fergus Falls at 112 South Court Street, Doherty Staffing Solutions will be able to help ShoreMaster fill it’s new second shift positions by helping match the right candidates with ShoreMaster’s open positions.  For your convenience Doherty also has offices in Wahpeton, Alexandria, and Perham.  Their website is: to apply.

Joyce Larson, HR Manager at ShoreMaster said “We’re known for our great work environment, our safety record, and our culture, but we also offer more benefits than people may realize. Employees that fit into our culture and gain employment here can take advantage of things like our 401K plan with company matching contributions, a bonus payout potential, some really great health, dental, vision, and life insurance benefits, and employee leadership development for people that are interested in turning their job into a career.  We are very focused on Promotion From Within – promoting our GREAT PEOPLE.”

Anyone interested in joining the ShoreMaster team for either the newly created second shift, or for any other first shift positions should reach out to Doherty Staffing solutions at 112 South Court Street, Fergus Falls, MN or call them at 218-531-2040 or stop in at the ShoreMaster front office for an application. Job candidates are also encouraged to check out ShoreMaster’s careers page at to download and read a copy of the ShoreMaster Way – A Guide For Leaders To Manage An Empowered Workforce In The Spirit of Continuous Improvement.

ShoreMaster 2nd Shift Positions Available at the time of this posting:

  • 2nd Shift Lead
  • CNC Operator
  • Up-Cut Saw Operator
  • Robotic Welder Operators
  • Bundler / Material Handler

ShoreMaster offers a great working environment, a strong safety culture, friendly atmosphere and a premium wage for the 2nd shift positions.

We welcome you to stop in at ShoreMaster or Doherty anytime for more information and to apply for a positon.

To learn more about ShoreMaster, LLC and it’s family of brands, visit

Watch ShoreMaster on Modern Living with kathy ireland®

ShoreMaster, LLC had the honor recently of being a part of a segment on Modern Living with kathy ireland® focused on  the waterfront industry. Our very own Don Hurley, President/CEO, sat down with Kathy to discuss the changes we are seeing across the industry, as well as how our products are uniquely positioned to serve waterfront owners, and the amazing people behind our products and brands. If you missed the initial airing on, or just want to watch the segment again, check it out on our YouTube channel or below.

ShoreMaster Brands to be Featured on Modern Living with kathy ireland®

ShoreMaster, LLC is pleased and excited to have the opportunity to be featured on Modern Living with kathy ireland® in a segment that highlights not only our premium product offering but also the changes and transformations occurring across the waterfront industry as well as the extraordinary people that make ShoreMaster the industry leader it is.

“45 years ago, a dock was just a way to get your boat,” says Don Hurley, ShoreMaster President and CEO. “Now, docks are becoming an extension of your lakefront property. It’s a place where people socialize and stay on the dock. We have the broadest product offering and the most dealers. Wherever there is water, that’s where we are.”

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. Earlier this Fall, our very own Don Hurley sat down for an interview with Kathy Ireland to discuss ShoreMaster’s line up of premium waterfront products as well as the philosophy and mission of the company as a whole.

“People love being close to water,” says JL Haber, Vice President of Programming for Modern Living with kathy ireland®. “ShoreMaster gives them options they may never have thought possible. It’s a reengineering of functional space to keep your activities at home.”

To view the segment tune in to WE tv as sponsored content on Thursday, January 11, 2018 at 7:30am EST and Bloomberg International on Sunday, January 14, 2018 at 7:00am GMT, 10:00am D.F. and 2:30pm HKT.

The (2nd) Best Season of the Year – Boat Shows!

Winter Boat Show Season is upon us and ShoreMaster dealers all across the Unites States and Canada couldn’t be more excited for the opportunity to get out and visit with all of our customers. It’s one of our favorite times of year – second only to when we actually get to be on the water in the Summer.

If you are in the market for a new dock and lift system – or just looking to forget about the cold and snow for a while – be sure to visit your local ShoreMaster dealer at one of the many upcoming shows. Below a list of the shows that ShoreMaster dealers will be attending (check back often for additions and updates)!

If you are unable to make it to a boat show you can always visit one of our dealers in their showroom just use our convenient dealer locator to find a dealer near you! To stay in touch like us of facebook!


Portland Boat Show | January 10th – January 14th, 2018 | Portland Expo Center | Learn more

Chicago Boat Show | January 10th – January 14th, 2018 | McCormick Place – South | Learn more

Minneapolis Boat Show | January 11th – January 14th, 2018 | Minneapolis Convention CenterLearn more

Denver Boat Show | January 12th – January 14th, 2018 | Colorado Convention Center | Learn more

Toronto International Boat Show | January 12th – January 21st, 2018 | Enercare Centre | Learn more

Cleveland (Mid-America) Boat Show | January 18th – January  21st, 2018 | I-X Center |Learn more

Atlanta Boat Show | January 18th – January 21st, 2018 | Georgia World Congress Center – Hall C | Learn more

Birmingham Boat Show | January 18th – January 21st, 2018 | Birmingham Jefferson Civic Center | Learn more

Nashville Boat Show | January 18th – January 21st, 2018 | Music City Center | Learn more

Milwaukee Boat Show | January 19th – January 21st & January 24th – January 28th, 2018 | Expo Center at State Fair Park | Learn more

Louisville Boat Show | January 24th – January 28th, 2018 | Kentucky Exposition Center | Learn more

Fargo Boat & Marine Products Show | January 26th – January 28th, 2018 | FargoDome | Learn more

Seattle Boat Show | January 26th – February 3rd, 2018 | CenturyLink Field, South Lake Union, and an all-new location at Bell Harbor Marina | Learn more

Spokane Boat Show | January 28th – February 4th, 2018 | Spokane County Fairgrounds | Learn more


Rochester Boat Show | February 1st – February 4th, 2018 | Riverside Convention Center | Learn more

Nebraska Boat, Sport & Travel Show | February 2nd – February 4th, 2018 | Lancaster Event Center | Learn more

Providence Boat Show | February 2nd – February 4th, 2018 | Rhode Island Convention Center | Learn more

Calgary Boat and Sportsmen’s Show | February 8th – February 11th, 2018 | BMO Centre, Stampede Park | Learn more

Halifax Boat Show | February 8th – February 11th, 2018 | Halifax Exhibition Centre | Learn more

St. Louis Boat Show | February 8th – February 11th, 2018 | America’s Center Convention Complex | Learn more

Hartford Boat Show | February 8th – February 11th, 2018 | Connecticut Convention Center | Learn more

Flathead Valley Boat Show | February 9th – February 11th, 2018 | Flathead County Fairgrounds – Trade Center Building | Learn more

New England Boat Show | February 10th – February 18th, 2018 | Massachusetts Convention Center Authority |  Learn more

Duluth Boat, Sports and Travel Show | February 14th – February 18th, 2018 | Duluth Entertainment Convention Center (DECC) | Learn more

Grand Rapids Boat Show | February 14th – February 18th, 2018 | DeVos Place | Learn more

Central New York (CNY) Winter Boat Show | February 15th – February 18th, 2018 | NYS Fairgrounds | Learn more

New Jersey Boat Sale & Expo | February 15th – February 18th, 2018 | NJ CONVENTION & EXPO CENTER | Learn more

Indianapolis Boat, Sport & Travel Show | February 16th – February 25th, 2018 | Indiana State Fairgrounds | Learn more

Central Wisconsin Sports Show | February 16th – February 18th, 2018 | Central Wisconsin Convention + Expo Center | Learn more

Detroit Boat Show | February 17th – February 25th, 2018 | Cobo Center | Learn more

Grand Forks Men’s Show | February 23rd – February 25th, 2018 | Alerus Center  | Learn more

Madison Fishing Show | February 23rd – February 25th, 2018 | Alliant Energy Center Expo Hall | Learn more

Omaha Boat Sports and Travel Show | February 23rd – February 26th, 2018 | CenturyLink Center | Learn more

Oshkosh Boat Show | February 23rd – February 25th, 2018 | EAA Grounds | Learn more

Eau Claire Home & Garden Show | February 23rd – February 25th, 2018 | Eau Claire Indoor Sports Center | Learn more

Hot Springs Boat Tackle & RV Show | February 24th – February 26th, 2018 | Hot Springs Convention Center | Learn more

Atlantic City Boat Show | February 28th – March 4th, 2018 | Atlantic City Convention Center | Learn more


Fargo Sportsmen’s Boat, Camping and Vacation Show | March 1st – March 4th, 2018 | FargoDome | Learn more

Mid-Canada Boat Show | March 1st – March 4th, 2018 | RBC Convention Centre | Learn more

The Portland Boat Show | March 1-4, 2018 Portland Sports Complex Portland Maine March 1-4, 2018 | Learn more

Saskatoon Sport & Leisure Show. | March 2nd – March 4th, 2018 | Prairieland Park | Learn more

Great Upstate Boat Show | March 8th – March 11th, 2018 | Adirondack Sports Complex | Learn more

Knoxville Boat Show | March 8th – March 11th, 2018 | Knoxville Convention Center | Learn more

Lakes Area Home & Cabin Show | March 9th – March 10th, 2018 | Perham Area Community Center |Learn More

Augusta Boat Show | March 9-11, 2018 | Augusta Civic Center, Augusta Maine  March 9-11, 2018 | Learn more

Vermont State Boat & Marine Show | March 9th – March 11th, 2018 | Champlain Valley Expo | Learn more

National Capital Boat Show | March 9th – March 11th, 2018 | Dulles Expo Center | Learn more

Minot Boat Show | March 10th – March 12th, 2018 | North Dakota State Fair Center | Learn more

Edmonton Boat & Sportsmen’s Show | March 15th – March 18th, 2018 | The Edmonton Expo Centre | Learn more

Bangor Boat Show | March 16-18, 2018 | The Cross Insurance Center, Bangor Maine  | Learn more

Novi Boat Show | March 15th – March 18th, 2018 | Suburban Collection Showplace | Learn more

Eastern Maine Sportmen’s Show March 16-18, 2018 | University of Maine Field House, Orono Maine | Learn more

Worcester Boat Show | March 16th – March 18th, 2018 | DCU Convention Center | Learn more

Northeast Campground Association | March 16th – March 18th, 2018 | Radisson Nashua Hotel | Learn more

Wisconsin Sports Show (Eau Claire) | March 16th – March 18th, 2018 | Chippewa Valley Expo Center | Learn more

Northwest Sportshow – Minneapolis, MN | March 22nd – March 25th, 2018 | Minneapolis Convention Center | Learn more

Cottage Life | March 22nd – March 25th, 2018 | The International Centre | Learn more

Moncton Boat Show | March 23rd – March 25th, 2018 | Moncton Coliseum | Learn more

State of Maine Sportsman Show | March 30-April 1, 2018 | Augusta Civic Center, Augusta Maine | Learn more


Bemidji Jaycees Home, Sport & Travel Show | April 6th – April 8th, 2018 | Sanford Center | Learn More

1,000 Islands Spring Boat Show | April 7th – April 9th, 2018 | Cerow Recreation Park Arena |  Learn more

Do You Really Need Adjustable Leveling Legs for Boat Lifts? (Repost)

This is a repost of a blog previously shared a while ago but is still incredibly relevant. Read on to learn more about adjustable level legs – often called screw legs – and if or when they are applicable for your boat lift or waterfront system.

Adjustable Boat Lift Screw LegsYou may not need them. That’s right, unless your water depth continuously fluctuates throughout your boating season you probably don’t need adjustable leveling legs for your boat lift. Wouldn’t it be a shame to pay for a boat lift that incorporates adjustable leveling legs into the boat lift design, when you don’t have a need for them? Some boat lift manufacturers are incorporating adjustable leveling legs into their boat lift design which forces customers to pay for them, even when they don’t have a need for them.

By incorporating adjustable leveling legs into every boat lift, these manufacturers are also adding to the boat lift owners’ maintenance burden, all for a boat lift accessory that may not be required by the consumer. ShoreMaster offers add-on adjustable leveling legs for their boat lifts, so ShoreMaster boat lift customers aren’t required to pay for, or maintain an accessory that they may not need, and, ShoreMaster’s adjustable leveling legs can be added onto existing ShoreMaster boat lifts, that a win for current and future boat lift customers.

You may not need them as much as you think you will. Even if your lakeshore experiences moderate water depth fluctuation throughout your boating season, you will likely find that you don’t need adjustable leveling legs as much as you think you do. For instance; if your water depth slowly drops by about 12 to 18” over the course of a boating season, you may be able to accommodate for the drop in your lakeshore’s water depth, by simply changing where you position your rack beam for entry and exit. For instance; if your starting water depth is anywhere near 4’, and you are using a vertical boat lift, you will likely be able to overcome an in-season water drop of about 12” simply by lowering your boat lift’s rack (not the entire lift) an additional 12” to allow entry and exit of your boat lift. It’s that simple, there may be no need to adjust the overall height of your boat lift at all. And unless your water depth is different from season to season, you probably will not need to adjust your lift legs after your first install. Why pay for something that will require more maintenance year after year if you really don’t need it?

They are not as adjustable as you might think. Adjustable Leveling Legs for boat lifts provide some conveniences that work well for a few boat lift owners, however it is important to note that consumers should always make sure that the amount of travel in any leg leveling system offered by their boat lift manufacturer is adequate for their seasonal water depth fluctuation. After all, built in boat lift leveling legs will do you no good if they don’t provide an adequate amount of travel.

Boat Lift AccessoriesThe Case for Add-On Boat Lift Accessories

It’s pretty difficult to improve on the time-tested design of a boat lift like ShoreMaster’s vertical DVS boat lift. That’s because a boat lift’s design should be simple, extremely durable, and should not burden its owner with constant maintenance and tightening of bolts just to keep it together, and working properly. The evolution of a boat lift should be in its “add-on” accessories designed to meet the needs of specific customers. When you incorporate a boat lift accessory like adjustable leveling legs, into the design of the boat lift, you force the accessory on customers that may not need it, and reduce the boat lift’s overall simplicity.

Along with this reduction in boat lift simplicity comes more potential for problems, more need for maintenance, and less value for the customer. Unless your innovation is something that benefits all of your customers, you are just forcing them to pay for things they will never use.

With ShoreMaster’s Adjustable Boat Lift Screw Legs, you can always add an adjustable leg leveling system as you need it. This way, ShoreMaster ensures that you are not spending your money on a boat lift accessory that you don’t need, and wasting your time maintaining an accessory that you didn’t require in the first place. 

Exclusive Gray Options for Absolutely Stunning Docks

Lately, there has been a rise in popularity for grey color schemes in interior design and home décor. It’s the hottest new neutral color for the home. Homeowners across the country have embraced gray for everything – throw pillows, wall color, appliances, fixtures, furniture, and more. And now, thanks to ShoreMaster, they can have it on their dock (in a variety of options) as well.

This season we introduced many gray options for our dealers and consumers. Gray Oak Woodgrain decking. Gray Vertex decking. Gray Glacier flow-through decking. Gray furniture options. Gray benches. Even our sister brand, Rhino Marine Systems, is now offering Gray Front Mount RhinoLifts.

While on the surface gray may seem like a somber color homeowners (and dock owners) love gray as it plays so well with other colors and provides a warmer environment than white. Gray offers a neutral color palette that highlights other colors very well. Especially at all the colors present at the lake – the canopy, the landscaping, blue skies and water (gray goes GREAT with blues – especially ShoreMaster blue), and more.

One of ShoreMaster’s biggest advantages in the dock market has always been the number of options that we provide buyers with in terms of decking and accessories – these new color choices put yet another opportunity for dock owners – one that no one else is offering. If you haven’t had a chance yet to check the new gray options check out the gallery below – or better yet, stop in to a dealership and ask about our new gray options.

ShoreMaster Announces Invision Capital as New Equity Partner

ShoreMaster, LLC, the leading manufacturing of premium docks, boat lifts, and accessories in North America, announces that Invision Capital has become a new equity partner.

Invision Capital is a lower middle market private equity firm with over 80 years of investing and operating experience that focuses on partnering with companies with market leading positions, world-class management teams, long-term stability and potential for growth. Robert Castillo, managing director, states, “ShoreMaster holds all our key investment attributes and is an ideal Company for us. We look forward to supporting management in their vision for the next chapter of ShoreMaster.”

Don Hurley, President and CEO of ShoreMaster states, “Invision is an excellent fit for us. I am delighted with this new partnership and believe that it will enhance our relationships with our dealers, employees, and customers. Invision’s approach to strategic investing and its deep knowledge of business lifecycles will drive ShoreMaster’s growth in the North American market for waterfront recreational products.”

ShoreMaster was originally founded in 1972 by Dennis Tuel, Sr. Mr. Tuel was a storied entrepreneur who founded ShoreMaster to bring the first all-aluminum boat lift to market. Mr. Tuel sold ShoreMaster to Otter Tail Corporation in 2002. Otter Tail Corporation, in turn, sold its interest in ShoreMaster to High Street Capital in 2013. The recent sales of High Street’s interest in ShoreMaster to Invision Capital is a clear testament to ShoreMaster’s sustainability and incredible growth potential.

ShoreMaster is a customer-focused, market driven company that manufactures quality products safely and efficiently with great people. ShoreMaster has five brands to meet the needs of any waterfront owner throughout North America. The ShoreMaster brands are ShoreMaster, PolyDock Products, Rhino Marine Systems, Shoreline Industries, and OEM Industries. Don Hurley sees an extremely bright future for ShoreMaster: “We strive to provide our dealers, distributors, and customer with the best solutions to meet their waterfront needs. From Florida to Alaska, and California to Maine, we have a solution. That’s what makes us the best company to do business with. With our new partnership with Invision Capital, we look forward to bringing more to the market as we execute our vision as the premium provider of waterfront equipment in North America.”

For further questions, contact Nathan M. Noland, Chief Financial Officer, ShoreMaster, LLC, 1025 International Drive, Fergus Falls, MN 56537.

Removable Deck Panels Provide Superior Strength, Convenience and Personalization

ShoreMaster dock systems are different than all other docks on the market in so many ways. One of the most distinct ways is that we offer removable decking and the industry’s most decking options (11 choices to be exact). But when other manufacturers are permanently attaching their decking to the dock frame, why does ShoreMaster utilize removable decking panels.

The first – and probably most important reason – because we can. The strength and stability of our Infinity Dock Systems is built into the dock frames themselves. We don’t have to rely on the decking attachment to provide the systems support. We utilize premium, precision welding, center stringers, and superior truss and rail side construction to ensure that our dock frames will stand up use-after use, season-after-season.

The second reason we feature removable decking is that its easier on our DIY dock system owners. Removable decking means a lightweight system, which makes our dock systems easier to assemble, install and remove. Because of our design and construction we can offer industry-leading strength and stability without all the extra weight of the decking.

Another reason we do it is that removable decking means easier ownership. You can upgrade when you want for a fresh look (at a fraction of the cost of a complete new system). And while you might lose a panel in a nasty Summer storm, its easily replaced (and replacing a panel is better than needing to replace the whole section – isn’t it).

And lastly (more certain not least), removable decking allows for more options. Our dealers are able to easily carry and offer 11 different decking options and 4 models of docks (learn more about individual decking and dock systems). That’s 44 unique setups available. No other dealer network or manufacturer is able to offer that kind of personalized and customized waterfront experience. #yourdockyourway

Introducing Gray Oak Aluminum Decking – A ShoreMaster Exclusive

Gray is in and we’ve got it!

For years, property owners have appreciated the maintenance-free beauty of premium woodgrain aluminum decking from ShoreMaster. Now they can enjoy the same style and performance with our exclusive new gray oak pattern.

In order to discover the perfect color for the outdoors, we went indoors for inspiration – and chose one of today’s most popular colors in interior design. It’s classy, contemporary and the ideal way to lend a modern touch to your waterfront.

The advantages of ShoreMaster woodgrain aluminum decking are found in the details. The secret lies in our painting process. We apply an artistic, non-repeating pattern to every board for a rich, realistic appearance. It’s random, just like Mother Nature herself. We also powder-coat the aluminum, making it durable and maintenance-free – because you want to enjoy your dock and not work on it.

Our aluminum decking is also lighter and stronger than real wood, which makes dock installation easier than ever. Your dock will never rot or warp, giving you a timeless look year after year. Plus, the unique treaded surface provides slip-resistant safety and comfort.

So whether you choose your aluminum woodgrain decking in the new gray oak or our traditional oak, you’ll love its worry-free performance and one-of-a-kind beauty. Design your dream waterfront system with ShoreMaster.


NEW Premium Dock Furniture from ShoreMaster and Homecrest Outdoor Living

ShoreMaster is excited to announce the launch of our premium dock furniture which offers a truly customized dock experience.

Enjoy your waterfront more from the comfort of  your dock system. Our premium furniture are easy to add, remove and adjust for a beautiful look and relaxing atmosphere.

Our NEW premium dock furniture, from Homecrest Outdoor Living, offers you a truly unique dock experience – one that you’d expect from a ShoreMaster system. Available in 5 chair fabric options – with coordinating umbrellas – you get furniture that matches the unique style of our waterfront space.

Our new dock furniture utilizes a model design and versatile Hickory finish. The chairs feature a swivel rock functionality for the ultimate in comfort and relaxation on the dock. The 24″ round table offer an attractive, functional space for drinks, books, and more. While the umbrella (in coordinating fabrics) offers shade on even the hottest Summer days. All pieces feature all-aluminum construction for durability and longevity, and are a part of our QuickConnect line-up meaning easy installation, removable and configuration. Its your dock, make it work for you!

ShoreMaster Premium Dock Furniture Swatches
Find a dealer location near you or a boat show
in your area to learn more and experience the ShoreMaster difference for yourself.